Design speed

Contradictory speed in design. Observation





Correct body position during speed

The position of the body during speed is determined by the location of the plow element. The more usual arrangement of the latter for humanoids of the human race is the bottom (these are wheels at the cars or our feet).



Faster accelerates the zone, closer to which is a pigment element (it is highlighted in a more saturated gray color). When braking, the thrust is reduced, and therefore the acceleration in the area of ​​the location of the propulsion element with time becomes less than the acceleration, which remains far from this zone. When running and subsequent braking, it is the trunk (upper part) that continues to move forward; Try to brake sharply on a bicycle - you will be thrown forward.



Speed ​​graphic design

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Graphic design often uses an italic typeface to indicate speed, simply because there are practically no backward-sloping fonts (except for special decor fonts, which are very few) - this is contradictory; that they show braking rather than speed. If you want to show the speed of an object other than the font, it is usually painted with the same inclination as the font so as not to “pull down” the brain to the consumer. As for the matrix of emotions , I want to immediately notice that it characterizes the movement in a certain direction, and not the location of the object, so if you make the correct location of the object, the picture will not become more negative.



Personally, as a designer, I prefer the correct positioning of the object (when the draft is from the bottom), rather than the wrong one, like an italic typeface, but everywhere I simply don’t have enough time to draw it. From here we make a conclusion: use italics or make your own font - choose each designer depending on the task. If you need to show only a sense of speed (which I needed on the thumbnail of the article), then you can use italic type.



"For a snack" or "How it all began"



To the question "Where is the speed?" I would not answer. I would have shown at "8ms."



ps the first article on Habré, do not judge strictly :-)

The original article can be viewed in my LJ