Russian-American supplier of in-store analytics raised $ 125 million

Vendor analyst RetailNext raised $ 125 million in a round of E. Investors were made by the funds August Capital , StarVest Partners , Nokia Growth Partners , Commerce Ventures , American Express , Pereg Ventures , Qualcomm Ventures , Siguler Guff & Company and Activant Capital Group , which led the round. Yesterday this was reported by Forbes.

In the last round, the company raised $ 59 million.

Alexey Agrachev is the CEO and one of the founders of RetailNext. Since its inception (2007), the company has attracted $ 184 million investment.
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In 2013, RetailNext bought the service Nearby. It provides customers with free Wi-Fi within the store. Using this service, they give permission to track their movements around the sales area.

Here is how the company's activities are described on the Russian-language site RetailNext:

RetailNext gives retailers specific information about what customers do in their stores and how they react to the decisions made by these retailers. Retailers can use this information to increase sales, reduce theft, reduce unnecessary expenses, and increase the overall level of customer service — all in the long run to increase net income. RetailNext is a growing global brand operating in more than 25 countries.

Installation of the system in the sales area of ​​300 square meters. meters can cost American retailers from $ 2,000 to $ 6,000.

RetailNext has been operating in Russia since 2007. In CIS countries, the platform RetailNext is represented by LUXIMAX Solutions, which is engaged in system integration.