Why one movie is not enough

Everyone knows that it’s better to see once than to hear a hundred times. In our era of information congestion, this is especially true: we noticed that over the past couple of years, the demand for video has noticeably increased. More and more companies are ordering roller production to increase customer engagement, attract new users and increase sales. But for the effective marketing of one bright video is often not enough. Why? Let's remember what the sales funnel looks like:



Aerobatics - not only to attract potential customers, but also to carry them through the entire marketing funnel, maintaining interest in your proposal with the help of videos. What should be these videos - read the article, which we in Alconost translated specifically for you, providing it with your comments and examples.

Top of the funnel: the first acquaintance

The main task of the content created for the upper part of the funnel is to tell your target audience about the existence of a product or service that contains a value proposition for the customer. Videos at this stage should attract attention, showing the viewer a solution to the problem, rather than imposing your product. For this, video expilers are perfect (translator's note, here and below in italics: we call them “trailers” at Alconost. In this video, we not only explain how the product works, but also focus on its very essence: solving the problem of the viewer and most important features) . Here is a good example of such a trailer:





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In addition to the mandatory explorer clips, at this stage you can also create the following videos for your landing page:

• How To videos: put one simple question “how to make X with Y” and answer it, showing three simple steps that the viewer must take to solve his problem. How to best fit for this rollers How to, for example:

• humorous video: using your company's figure-mascot, guide viewers through your office, introduce you to the team, or show fun working moments. This allows you to attract the audience and “humanize” your brand ( but be careful, the essence of the product should not be lost behind humor. And remember that “nobody buys clowns” );
• Video Infographics : Create a video presentation of a topic relevant to your industry. This is an effective way to provide reliable and interesting content to potential customers. Here is an example of video infographics about the infographics itself, which at the same time allows us to unobtrusively promote the Alconost brand:

Mid funnel

Your main message should be focused on this funnel level. Here, potential customers can find out about your offer, evaluate it and ultimately go to action - buy your product or service. You have the opportunity to provide detailed information and help clients come to the conclusion that you have exactly the solution they are looking for.



This will help videos with the following content:

• customer testimonial videos: tell us how your product or service helped customers in their business;
• video demonstration of the product: take time to explain in more detail the essence of the proposed solution. Here is an example of such a video presentation :

• Case Studies: Expand Success Stories - Show how your customers got great results using your product. For example:

Bottom of the funnel

The videos not only help to “close” the deal, but also create confidence among the clients that they have made the right choice. Use the video to take care of the customer and strengthen the relationship with him. The following videos are suitable for this:

• Frequently asked questions video : make a video in which you answer questions that most often interest your customers;
• Tutorials : highlight any questions that may arise from your customers after purchase. This happens often, so it’s best to prepare. The quality video tutorial is vivid and helps to literally “explain on the fingers” all the nuances:

• videos about product updates: keep customers abreast of any new developments, tariff packages, products or features that may contribute to making a new purchase. Include special ads in videos that may interest them. Here is a good example of this video:

Summary

So, using suitable video clips for each of the stages of the sales funnel, it’s as if you are leading potential customers by the hand along the winding path from getting acquainted with the product to the purchase (and even after it). That is why just one video is not enough for a working sales cycle. At the same time, it is in your power to attract attention to yourself, create the necessary image, establish and strengthen relations with a client - and all this with the help of video. And we in Alconost are ready to undertake all the work on the production of rollers, if that;)





About the translator



The article is translated in Alconost.



Alconost is engaged in the localization of applications, games and websites in 60 languages. Language translators, linguistic testing, cloud platform with API, continuous localization, 24/7 project managers, any formats of string resources.



We also make advertising and training videos - for websites selling, image, advertising, training, teasers, expliners, trailers for Google Play and the App Store.



Read more: https://alconost.com