Perfumery startup ScentBird raised $ 650,000 in a round with the participation of the TMT Investments Fund

ScentBird, an American company with Russian founders, attracted $ 650,000 in investments in the round. Investors were TMT Investments and Dominion Capital, as well as several private investors, according to RUSBASE.

ScentBird is an online perfume and cosmetics store with a pre-tasting feature. On its base, a service is organized that works according to the subscription model. Every month, subscribers receive a newsletter for $ 14.95, as well as a monthly stock of 8ml perfume with a sprayer. The service has a built-in recommendation system. Therefore, users receive probes based on their personal preferences.

The company is registered in Delaware. The actual location is New York. ScentBird was founded in 2013 by Maria Nurislamova, Andrey Rebrov and Sergey Gusev. Sales are made only in the United States.
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Artyom Inyutin, Head of TMT Investments investment direction, shared his opinion on ScentBird:

The project works in the rapidly growing market of perfumes and cosmetics on the Internet. Twenty-year-olds often prefer online samplers and purchases to traditional stores. We like the growth rate and the project team.

TMT Investments Plc Foundation was founded in December 2010. Its shares are traded on the London Stock Exchange. The fund invests in fast-growing Internet projects that have a chance to become a large international business.