American hotel booking service HotelTonight enters the Russian market after Booking Now
Service for booking hotels HotelTonight began work in Russia. The American company added Russian hotels to the database and launched a Russian version of the service. For Russians, the service is available from April 15.
The HotelTonight app was developed in 2010 by Jared Simon, Christopher Bailey, and Sam Shank. In 2015, Battery Ventures and Accel Partners were co-owners of the company. They invested $ 80.7 million in the project.
The service operates in 500 cities in 29 countries. The database of the application covers more than 15,000 hotels. The Russians used the service even before the launch of the Russian version and downloaded the application about 70,000 times.
The total number of downloads of the HotelTonight application worldwide is over 12 million downloads.
Alexei Lankin, Regional Director of HotelTonight for Russia, told RBC that he had already managed to conclude partnership agreements with about 80 hotels in St. Petersburg and Moscow. These include Metropol and Lotte Hotel Moscow.
HotelTonight service allows you to book a room with a discount on the day of arrival or no earlier than a week before check-in. This is convenient for those who make decisions about traveling and choosing a place to stay overnight spontaneously.
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The service takes into account individual user preferences. Therefore, the selection of hotels is determined not only by the minimum geographical distance from the traveler. The application provides the convenience of working on mobile devices. Payment can be made in just two clicks.
The average order check worldwide is $ 100. HotelTonight receives a 15% commission on each reservation. With a daily placement of 200 orders in Russia, the service can earn about $ 1.25 million monthly.
According to BusinesStat, last year the volume of the hotel services market amounted to 174.7 billion rubles.
HotelTonight's strong competitor is the Booking Now mobile application launched in Russia this March by the Booking.com site. Its database of hotels is much larger than that of HotelTonight.
The main difference between these services is the principle of selecting hotels. Managers HotelTonight manually check hotels that fall into the automatic selection. For bad reviews, they remove the hotel from the base.
The HotelTonight app was developed in 2010 by Jared Simon, Christopher Bailey, and Sam Shank. In 2015, Battery Ventures and Accel Partners were co-owners of the company. They invested $ 80.7 million in the project.
The service operates in 500 cities in 29 countries. The database of the application covers more than 15,000 hotels. The Russians used the service even before the launch of the Russian version and downloaded the application about 70,000 times.
The total number of downloads of the HotelTonight application worldwide is over 12 million downloads.
Alexei Lankin, Regional Director of HotelTonight for Russia, told RBC that he had already managed to conclude partnership agreements with about 80 hotels in St. Petersburg and Moscow. These include Metropol and Lotte Hotel Moscow.
HotelTonight service allows you to book a room with a discount on the day of arrival or no earlier than a week before check-in. This is convenient for those who make decisions about traveling and choosing a place to stay overnight spontaneously.
')
The service takes into account individual user preferences. Therefore, the selection of hotels is determined not only by the minimum geographical distance from the traveler. The application provides the convenience of working on mobile devices. Payment can be made in just two clicks.
The average order check worldwide is $ 100. HotelTonight receives a 15% commission on each reservation. With a daily placement of 200 orders in Russia, the service can earn about $ 1.25 million monthly.
According to BusinesStat, last year the volume of the hotel services market amounted to 174.7 billion rubles.
HotelTonight's strong competitor is the Booking Now mobile application launched in Russia this March by the Booking.com site. Its database of hotels is much larger than that of HotelTonight.
The main difference between these services is the principle of selecting hotels. Managers HotelTonight manually check hotels that fall into the automatic selection. For bad reviews, they remove the hotel from the base.
Source: https://habr.com/ru/post/289600/
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