Prices for iPhone 5s, iPhone 6, iPhone 6 Plus have decreased. The official reason for this decline is the strengthening of the ruble. It is also believed that Apple has reduced prices due to the upcoming release of the new smartphone Samsung Galaxy S6.
Judging by the
official price list of Apple, the price of smartphones dropped by 4-8 thousand rubles. Prices for iPhone 6 from 16 GB, 64 GB and 128 GB of memory decreased by 5 thousand, 6 thousand and 7 thousand rubles. accordingly: now the price of the iPhone 6 with 16 GB of memory will be 48.99 thousand rubles, with 64 GB - 55.99 thousand rubles, with 128 GB - 62.99 thousand rubles.
According to Alexei Serdyuchenko, vice president of procurement for Eldorado, prices in this chain of stores will drop by 5-8 thousand rubles. In the Svyaznoy chain stores, prices for Apple smartphones are even lower.
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However, other retailers in the field of cellular retail
told the newspaper Kommersant that this behavior of Apple may be a reaction to the upcoming release of the new Samsung smartphone model on the Russian market. Sales of the Samsung Galaxy S6 and Samsung Galaxy S6 Edge will begin on Thursday, April 16th. Initially, these devices were priced at 53.99 and 61.99 thousand rubles, respectively. However, on Friday they were reduced to 49.99 and 56.99 thousand rubles.
“Although now the iPhone 6 costs 1 thousand rubles cheaper than the Samsung Galaxy S6, technical innovations like wireless charging speak for the flagship of the South Korean company, as well as the fact that this is a new smartphone, and the iPhone 6 has been on the market for half a year,” the source explained.
Samsung and Apple have not yet commented on the competition version.