Rambler & Co began producing videos on his own television studio
In early April, Rambler & Co launched its own television studio. It is planned to shoot interviews at the studio, take comments on current events and hold discussions with the audience. The amount invested in the construction of the studio is kept secret. According to the expert, the construction of a similar television studio can cost about $ 1 million.
The area of the studio pavilion is 1000 square meters. The sector for the audience is designed for 70 seats. This includes the premises for filming, installation and server. It is estimated that 100-150 videos will be produced each month. They will be located on the holding's own sites: Rambler.ru, Afisha, Lenta.ru, Gazeta.ru, The Secret of the Firm, Championship, LiveJournal, and others.
Online video content continues to gain popularity. According to the first deputy general director of Rambler & Co, Maxim Tadevosyan, in the future, the company will be engaged in the introduction of video content into its mobile applications.
')
According to the calculations of the Association of Communication Agencies of Russia, in 2014 the video advertising market increased by 35-40% and reached 4.6 billion rubles. This year, the growth will not be so rapid and will amount to 20%, Sergey Livshits, general director of the Tvzavr online cinema, told Vedomosti.
Gazprom-Media Digital (GPMD), which specializes in the sale of promotional video content, will be involved in the sale of video advertising on Rambler & Co spots on exclusive rights.
It should be noted that another large company, Mail.ru Group, on the contrary, plans to abandon GPMD services. Megamind wrote about this two weeks ago. Since 2013 she has been selling video advertising in Odnoklassniki and V Kontakte. But now Mail.ru considers the work of GPMD insufficiently effective.
Rambler & Co also plans to show videos from other manufacturers. The holding will use the services of the Pladform aggregator. This is Russia's first licensed online-video distribution system.
In mid-2014, Rambler & Co announced the start of cooperation with Channel One. It was planned that news stories will be posted on the socio-political resources Lenta.ru and Gazeta.ru, serials of the First will appear on the Afisha-Serials website, and Championships will broadcast sports events.
The area of the studio pavilion is 1000 square meters. The sector for the audience is designed for 70 seats. This includes the premises for filming, installation and server. It is estimated that 100-150 videos will be produced each month. They will be located on the holding's own sites: Rambler.ru, Afisha, Lenta.ru, Gazeta.ru, The Secret of the Firm, Championship, LiveJournal, and others.
Online video content continues to gain popularity. According to the first deputy general director of Rambler & Co, Maxim Tadevosyan, in the future, the company will be engaged in the introduction of video content into its mobile applications.
')
According to the calculations of the Association of Communication Agencies of Russia, in 2014 the video advertising market increased by 35-40% and reached 4.6 billion rubles. This year, the growth will not be so rapid and will amount to 20%, Sergey Livshits, general director of the Tvzavr online cinema, told Vedomosti.
Gazprom-Media Digital (GPMD), which specializes in the sale of promotional video content, will be involved in the sale of video advertising on Rambler & Co spots on exclusive rights.
It should be noted that another large company, Mail.ru Group, on the contrary, plans to abandon GPMD services. Megamind wrote about this two weeks ago. Since 2013 she has been selling video advertising in Odnoklassniki and V Kontakte. But now Mail.ru considers the work of GPMD insufficiently effective.
Rambler & Co also plans to show videos from other manufacturers. The holding will use the services of the Pladform aggregator. This is Russia's first licensed online-video distribution system.
In mid-2014, Rambler & Co announced the start of cooperation with Channel One. It was planned that news stories will be posted on the socio-political resources Lenta.ru and Gazeta.ru, serials of the First will appear on the Afisha-Serials website, and Championships will broadcast sports events.
Source: https://habr.com/ru/post/289570/
All Articles