Facebook spends millions of dollars on offline advertising
The social network Facebook has started to spend significant funds on its offline advertising. As an example, the amount of Facebook costs for outdoor advertising in the UK. So, last year the company spent just £ 16,000 pounds sterling on this type of advertising, and this year in just a few months £ 6 million ($ 8.7 million) has already been spent, RBC writes .
Of these funds, social network spent about £ 3 million on television advertising, £ 1.5 million on billboards, £ 600,000 on advertising in print media, plus £ 900,000 on television commercials.
According to the executive director of Exterion Media, Shaun Gregory, the new social network policy is quite rational, as the company does not forget about the traditional media, which play an important role in working with potential customers or users. According to Gregory, Facebook may well become one of the main advertisers in the next few years.
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We also note that last year the company's advertising budget amounted to about $ 135 million. This is two times more than in 2012.
Of these funds, social network spent about £ 3 million on television advertising, £ 1.5 million on billboards, £ 600,000 on advertising in print media, plus £ 900,000 on television commercials.
According to the executive director of Exterion Media, Shaun Gregory, the new social network policy is quite rational, as the company does not forget about the traditional media, which play an important role in working with potential customers or users. According to Gregory, Facebook may well become one of the main advertisers in the next few years.
')
We also note that last year the company's advertising budget amounted to about $ 135 million. This is two times more than in 2012.
Source: https://habr.com/ru/post/289532/
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