Yandex.Market launched a project with expert reviews of products

Expert articles on the most popular products appeared in Yandex.Market. The project launched in late March. While it is non-profit and running as an experiment. The authors of the articles are media representatives who specialize in certain categories of goods.

To date, articles managed to publish such media as nomobile and "World PC." The possibility of cooperation with Hi-Tech@Mail.ru is being considered.

Representatives of the company believe that the project will help users make the right choice:

People often look for not only the products themselves on the Internet, but also information about them, in order to figure out what, say, multicookers are and what can be expected from them. We have received many applications from various publications present on the Market in the form of such links.
Hence the idea to try to agree with the publications, so that they would write materials that would be interesting and useful to Market users, and thus increase the karma among potential readers.

In Yandex.Market and before that reviews of product models were given. References to them were indicated in the corresponding menu item.

“This section is in demand, but we cannot post many reviews of the same model at once, as we cannot refer to advertising articles,” explained the company in the publication Roem.ru.