Square service launched marketing

Jack Dorsey's mobile acquiring service has launched an email marketing platform. Square Marketing now allows companies representing various business areas to work more actively with their audience by email, according to Roem . For example, with the help of Marketing, you can invite customers to the store, invite them to participate in the action, or attract a discount.



Probably, the close integration of email marketing with other services of the company will allow the platform to expand its analytical capabilities, which will make Square more competitive.



Now Square Marketing offers salespeople the opportunity to divide customers into either “permanent” or “random” and “former”, which will allow to conduct advertising campaigns separately for any of the categories. In addition, each group will receive the most personified offers. For example, the store will be able to send regular customers to buy 3 pairs of shoes for the price of two, and former customers to provide discount coupons.

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Square Marketing at the same time earns 10 cents on the sale of each sent e-mail, or on the sale of unlimited packages. For example, for $ 15 a company can send an unlimited number of letters to 500 clients, and for $ 30 letters will be sent to thousands of clients.