
Mobile Android operating system is becoming more popular. In October-December last year, Russian sites with the installed Yandex.Metrica counter received 64% of the traffic from smartphones to Android. Due to the growing popularity of Android, Yandex is gradually giving back a part of the Google search market,
RBC reports .
In 2014, the share of traffic from the Android OS has increased significantly, but other OSs have lost some positions during this time (in the case of Java, Symbian and Bada) or have remained in their previous positions (iOS and Windows Phone).
As for mobile traffic to Russian sites, with the Yandex.Metrica counter installed, last year the volume of such traffic increased one and a half times (from 9% to 15%). About 68% of Russian users in 2014 at least once a month went to the Internet using their mobile devices. Last year the same indicator was 56%.
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As for the share of mobile traffic, Android comes first with 64%, iOS second with 8%, and Windows Phone third with 3%. The remaining 5% were divided between Java, Symbian and Bada.
Currently, the search share of Google in the Russian market is constantly growing due to an increase in the number of users of mobile devices with Android. So, in March 2015, the share of “Yandex” in RuNet was only 34.3%, while Google’s share was 64.4%. In March last year, “Yandex” owned a share of 40.4%, and Google - 58%.