Yandex: 72.3 million people use the Internet in Russia
Yandex has published a study , Internet Development in the Regions of Russia, in which it showed the growth of the Internet audience and its comparison with other countries, mobile Internet penetration and other development indicators, including Internet commerce.
The growth rate of the audience remained at the 2013 level. At least once a month in 2014, 72.3 million adult Russians went online, and 60 million people used the Internet daily. In 2014, about six million new users appeared. The most active Internet users in Russia are people under 35, but at the same time the proportion of the older age group continues to grow. Older Internet users are more in Moscow, St. Petersburg and other major cities.
Comparison of Internet penetration with the CIS, Georgia and the Baltic countries.
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Comparison of penetration with the countries of the "Big Eight" and BRICS.
Penetration in Moscow and St. Petersburg is a little less than 80%, while in 2014 this figure was 50% in the villages.
In 2014, 68% of users went online at least once a month using a tablet or smartphone, this figure in 2013 was 56%. Most mobile users in the North Caucasus and the Far East: the researchers noted that this may be due to the fact that in these regions mobile devices are the only way to access the Internet. The most popular devices are gadgets on Android, their share continues to grow. Over the year, the share of Java, Symbian and Bada devices has decreased by two thirds.
The number of customers on the Internet has grown in all regions of Russia. Every second user in 2014 at least once made a purchase in online stores abroad , the most popular Chinese shops.
Infographics of basic parameters by region is available on the research page .
The growth rate of the audience remained at the 2013 level. At least once a month in 2014, 72.3 million adult Russians went online, and 60 million people used the Internet daily. In 2014, about six million new users appeared. The most active Internet users in Russia are people under 35, but at the same time the proportion of the older age group continues to grow. Older Internet users are more in Moscow, St. Petersburg and other major cities.
Comparison of Internet penetration with the CIS, Georgia and the Baltic countries.
')
Comparison of penetration with the countries of the "Big Eight" and BRICS.
Penetration in Moscow and St. Petersburg is a little less than 80%, while in 2014 this figure was 50% in the villages.
In 2014, 68% of users went online at least once a month using a tablet or smartphone, this figure in 2013 was 56%. Most mobile users in the North Caucasus and the Far East: the researchers noted that this may be due to the fact that in these regions mobile devices are the only way to access the Internet. The most popular devices are gadgets on Android, their share continues to grow. Over the year, the share of Java, Symbian and Bada devices has decreased by two thirds.
The number of customers on the Internet has grown in all regions of Russia. Every second user in 2014 at least once made a purchase in online stores abroad , the most popular Chinese shops.
Infographics of basic parameters by region is available on the research page .
Source: https://habr.com/ru/post/289312/
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