Brand Analytics Analytical Center presents a regular monthly industrial citation rating of Russian IT resources in social media for March 2015.
On the example of IT industry publications, the trends in the media (Means and
Systems MI) that Brand Analytics experts noted in the study “
The Future of the Internet Media Industry: Through the Prism of 2014-2015 Trends. ":"
... to aggregate not only news, but, more importantly, an active audience of readers, commenting and discussing materials of publications, using links to articles as arguments and factography in discussions in social media. "
March turned out to be positive for all IT resources, and Top-15 includes the oldest CNews and the “newest” Mega Brain:
In order to calculate the rating,
862,241,092 Russian-language messages were published, published in social media for a month. In the messages, users used
1 177 307 404 links to external resources, including
129 407 532 “short links” (such as t.co, fb.me, goo.gl, etc.).
Data sources for analyzing messages were popular social networks and services: VKontakte, Twitter, Odnoklassniki, My World, Facebook, Instagram, YouTube, G +, as well as blogs, forums, news articles and commentaries to them, thematic sites and discussion groups.