Application market will reach $ 99 billion by 2019
According to the forecast of the Juniper Research research group, the application market may reach $ 99 billion by 2019. In the study, the authors associated most of the market revenue with games. Growth has also been noted in the lifestyle app category and the digital book publishing section.
Mobile games already bring the lion's share of the industry’s revenues, and this statement is true for both Apple and Android devices. According to the experts of the group, this situation is unlikely to change in the next four years.
Meanwhile, the study notes that many expensive navigation applications continue to use Freemium and PPD models (we pay for downloading). Nevertheless, experts say that even here a change in the monetization model is expected. The most popular is the transition to the subscription model.
In addition, studies have confirmed that while some network operators still maintain their app stores, they now account for less than 2% of application downloads worldwide.
Not surprisingly, the application market continues to grow. Researchers report that according to data, almost two thirds of Americans own smartphones, and only 20 percent of them actively use the world wide web from phones. There is room to grow ...
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Juniper Research also notes that about 59 percent of total application downloads are made by consumers from China. These statistics may in some way cheer producers, but it is not known whether most of them will get at least some benefits from moving towards the “Far Eastern dragon”?
China's relations with technology companies are considered quite tense. Government circles have claimed for themselves full access to high-tech products under the guise of ensuring the confidentiality of their citizens. The policy of China’s restrictive qualification to information resources and information in general is well known.
The findings of researchers bring more questions than they give answers. Will companies be willing to compromise to work in China? Will the Chinese government offer homegrown companies an advantage over their Western counterparts? Unknown. And while the questions remain open, it becomes clear that the industry has enormous prospects, only now it is impossible to predict how these prospects will be realized in practice.
The full text of the study [in English] is available on the website of the research team.
Mobile games already bring the lion's share of the industry’s revenues, and this statement is true for both Apple and Android devices. According to the experts of the group, this situation is unlikely to change in the next four years.
Meanwhile, the study notes that many expensive navigation applications continue to use Freemium and PPD models (we pay for downloading). Nevertheless, experts say that even here a change in the monetization model is expected. The most popular is the transition to the subscription model.
In addition, studies have confirmed that while some network operators still maintain their app stores, they now account for less than 2% of application downloads worldwide.
“Operators finally admitted that they could not compete with Apple and Google in content distribution.”
Not surprisingly, the application market continues to grow. Researchers report that according to data, almost two thirds of Americans own smartphones, and only 20 percent of them actively use the world wide web from phones. There is room to grow ...
')
Juniper Research also notes that about 59 percent of total application downloads are made by consumers from China. These statistics may in some way cheer producers, but it is not known whether most of them will get at least some benefits from moving towards the “Far Eastern dragon”?
China's relations with technology companies are considered quite tense. Government circles have claimed for themselves full access to high-tech products under the guise of ensuring the confidentiality of their citizens. The policy of China’s restrictive qualification to information resources and information in general is well known.
The findings of researchers bring more questions than they give answers. Will companies be willing to compromise to work in China? Will the Chinese government offer homegrown companies an advantage over their Western counterparts? Unknown. And while the questions remain open, it becomes clear that the industry has enormous prospects, only now it is impossible to predict how these prospects will be realized in practice.
The full text of the study [in English] is available on the website of the research team.
Source: https://habr.com/ru/post/289182/
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