Gazprom-Media will close non-profitable projects and review unfinished deals
Gazprom-Media Holding has launched an optimization program, which provides for the closure of non-profit, irrelevant projects, as well as projects that have competitors within the holding itself. The new management of Gazprom-Media is also reviewing the pending deals, Izvestia reported . Transactions deemed unprofitable may not take place. One such deal is the sale of 74.7% of the shares of ZAO Rutyub of the state-owned company Rostelecom.
Three projects that are included in CJSC “Rutyub”, including Rutube, Now.ru and Zoomby, do not generate income. In addition, these services operate on a shrinking advertising market in current conditions. Therefore, most likely, they will receive a new concept of development within the holding. Rostelecom will work with its own project Zabava.ru. At the beginning of October last year, the transaction with the assets of CJSC Rutyube was valued at 5.5 billion rubles.
Previously, the Zoomby project management planned to combine several content producers on the site at once. It was possible to attract only one partner, VGTRK (now the TV channel owns 26% of Zoomby). In addition, several different options for the development of assets of ZAO “Rutyube” are being proposed. Most likely, the content on all projects will be the same, although they plan to make the packaging different.
It is necessary to revise its policy for Gazprom-Media, because the company is suffering losses. Thus, according to SPARK-Interfax, Gazprom-Media holding last year for the first time since 2010 suffered a loss of 446 million. In 2013, the company completed the same financial period with a profit of 1.28 billion rubles. She also finished in the black in 2012 and 2011 - 636 million and 715 million rubles. Shareholders of the company began to demand to bring all the media that are part of the holding to the payback level.
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At the end of 2014 there was a change in the management of the holding. Thus, the head of the board of directors of Gazprom-media gave up his post to the former head of the organizing committee of the Olympic and Paralympic Games in Russia and the head of the Volga Group Dmitry Chernyshenko. With the new leader came a new team of top managers.
Three projects that are included in CJSC “Rutyub”, including Rutube, Now.ru and Zoomby, do not generate income. In addition, these services operate on a shrinking advertising market in current conditions. Therefore, most likely, they will receive a new concept of development within the holding. Rostelecom will work with its own project Zabava.ru. At the beginning of October last year, the transaction with the assets of CJSC Rutyube was valued at 5.5 billion rubles.
Previously, the Zoomby project management planned to combine several content producers on the site at once. It was possible to attract only one partner, VGTRK (now the TV channel owns 26% of Zoomby). In addition, several different options for the development of assets of ZAO “Rutyube” are being proposed. Most likely, the content on all projects will be the same, although they plan to make the packaging different.
It is necessary to revise its policy for Gazprom-Media, because the company is suffering losses. Thus, according to SPARK-Interfax, Gazprom-Media holding last year for the first time since 2010 suffered a loss of 446 million. In 2013, the company completed the same financial period with a profit of 1.28 billion rubles. She also finished in the black in 2012 and 2011 - 636 million and 715 million rubles. Shareholders of the company began to demand to bring all the media that are part of the holding to the payback level.
')
At the end of 2014 there was a change in the management of the holding. Thus, the head of the board of directors of Gazprom-media gave up his post to the former head of the organizing committee of the Olympic and Paralympic Games in Russia and the head of the Volga Group Dmitry Chernyshenko. With the new leader came a new team of top managers.
Source: https://habr.com/ru/post/289172/
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