Avito revenue growth slows down
The largest Russian ad space - Avito last year showed revenue growth of 79% compared with 2013. For the entire 2014, Avito managed to earn 4.3 billion rubles.
The company's largest shareholder, the Kinnevik Fund, reported this in a report on the company's performance over the past reporting period. EBITDA profitability (profit before taxes, depreciation and interest on loans) in the last quarter of 2014 amounted to 489 million rubles, the fund does not disclose the company's net profit.
In an interview with RBC, Raiffeisenbank analyst Sergei Libin suggested that the slowdown in Avito growth may be due to the devaluation of the ruble and at the same time strong sales from offline retailers in the previous quarter. Avito's main profit comes from sales of banner advertising and user payments for advertisements. Shares of the distribution of profits in the channels are not disclosed.
Kinnevik separately noted that in October-December, Avito made significant investments in marketing, including an advertising campaign on TV, its final cost is unknown. After rebranding in the second half of 2014, Avito is divided into several services: “Avito. Services, Avito. Work "," Avito. Auto and Avito. Real Estate ”, having redesigned all the structures.
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At the end of 2014, the entire Avito business was estimated by Kinnevik at $ 883 million, based on multipliers. Compared to September, the company's value decreased by 7.6% in foreign currency, but increased by 23% in rubles. Avito's other major shareholder, the Vostok Nafta Fund, estimated its own 13.7% stake at $ 232 million, which puts the company's total capitalization at $ 1.7 billion.
The Kinnevik Foundation is Avito's main shareholder with a 31.9 percent share. Other investors besides Vostok Nafta are Accel Partners, Baring Vostok Capital Partners, and Naspers media holding. The remaining shares belong to the founders - the Swedes Philip Engelbert and Jonas Nordlander.
Avito is the eighth most popular website in Russia, it follows from the TNS Russia report for February 2015. The monthly audience in February reached 25.5 million people, according to Avito, 28 million ads were posted this month.
The company's largest shareholder, the Kinnevik Fund, reported this in a report on the company's performance over the past reporting period. EBITDA profitability (profit before taxes, depreciation and interest on loans) in the last quarter of 2014 amounted to 489 million rubles, the fund does not disclose the company's net profit.
In an interview with RBC, Raiffeisenbank analyst Sergei Libin suggested that the slowdown in Avito growth may be due to the devaluation of the ruble and at the same time strong sales from offline retailers in the previous quarter. Avito's main profit comes from sales of banner advertising and user payments for advertisements. Shares of the distribution of profits in the channels are not disclosed.
Kinnevik separately noted that in October-December, Avito made significant investments in marketing, including an advertising campaign on TV, its final cost is unknown. After rebranding in the second half of 2014, Avito is divided into several services: “Avito. Services, Avito. Work "," Avito. Auto and Avito. Real Estate ”, having redesigned all the structures.
')
At the end of 2014, the entire Avito business was estimated by Kinnevik at $ 883 million, based on multipliers. Compared to September, the company's value decreased by 7.6% in foreign currency, but increased by 23% in rubles. Avito's other major shareholder, the Vostok Nafta Fund, estimated its own 13.7% stake at $ 232 million, which puts the company's total capitalization at $ 1.7 billion.
The Kinnevik Foundation is Avito's main shareholder with a 31.9 percent share. Other investors besides Vostok Nafta are Accel Partners, Baring Vostok Capital Partners, and Naspers media holding. The remaining shares belong to the founders - the Swedes Philip Engelbert and Jonas Nordlander.
Avito is the eighth most popular website in Russia, it follows from the TNS Russia report for February 2015. The monthly audience in February reached 25.5 million people, according to Avito, 28 million ads were posted this month.
Source: https://habr.com/ru/post/289128/
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