"Fur-oak in the elevator" goes to the people or as for 1 000 rubles. shoot a video and collect 50,000 views in 3 days
It’s impossible to guess if a video will become viral. This solves the case and good luck. So our main task was to “infect” the good half of the company with a good mood, and only then “spread” on the Internet. It turned out both that, and another. This experience we want to share with you.
Positive + surprise + natural emotions. That is the formula for a good greeting video, in our opinion. Several brain storms and, on the eve of March 8, one of the passenger elevators in our office building turns into a chamber concert hall. An unsuspecting woman walks into the elevator in the morning, and there ... But see for yourself!
To bring the idea to life, it took a little: to call professional singers (the Living Voices art group), to place several video cameras in the elevator and, most importantly, not to warn any of the fair sex about the shooting. They became the heroines of our video. Well, 4 professional singer ... just heroes!
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They had to drive more than 50 times in the elevator from 1 to 9 floors, on average for each trip they sing 2 verses and 1 chorus and 4 times drive in complete silence in the company of men traveling to work.
In addition to singers, a team of five people was needed to participate in the shooting. Some got interesting roles: for example, one and a half hours without stopping to ride in other elevators between the upper floors, so that the ladies hurrying to work would fall into the “singing” elevator.
You can talk for a long time about our own emotions from filming or about what was not included in the final version of the video, but still the main question: how many hours, money and megabytes were spent?
March 4, from 8.30 to 10 in the morning to catch the maximum number of women rushing to work
1 day, 5 iterations to reduce the half hour of shooting to 2 minutes of video
First of all, we sowed in all official company accounts (Facebook, Instagram, Twitter). Vkontakte video appeared thanks to our users - they themselves brought it there from Youtube. The role played by sending to friends in social networks and several professional communities. It should be noted that this "spam" caused an extremely positive reaction!
In numbers:
In the diagrams:
In addition to statistics, we were pleased with the positive comments:
And, finally, a beautiful point in our experiment was the victory in the competition for the best office greeting from March 8th - http://www.e1.ru/news/spool/news_id-420349.html !
Positive + surprise + natural emotions. That is the formula for a good greeting video, in our opinion. Several brain storms and, on the eve of March 8, one of the passenger elevators in our office building turns into a chamber concert hall. An unsuspecting woman walks into the elevator in the morning, and there ... But see for yourself!
From idea to realization
To bring the idea to life, it took a little: to call professional singers (the Living Voices art group), to place several video cameras in the elevator and, most importantly, not to warn any of the fair sex about the shooting. They became the heroines of our video. Well, 4 professional singer ... just heroes!
')
They had to drive more than 50 times in the elevator from 1 to 9 floors, on average for each trip they sing 2 verses and 1 chorus and 4 times drive in complete silence in the company of men traveling to work.
In addition to singers, a team of five people was needed to participate in the shooting. Some got interesting roles: for example, one and a half hours without stopping to ride in other elevators between the upper floors, so that the ladies hurrying to work would fall into the “singing” elevator.
Shooting statistics
You can talk for a long time about our own emotions from filming or about what was not included in the final version of the video, but still the main question: how many hours, money and megabytes were spent?
Budget
- 1032 rubles for the purchase of 40 tulips
- Participation of professional singers, camera rental - free
Equipment
- Three cameras in the elevator: two GoPro 3 (Silver and Black) and one Sony ActionCam AS20
- Sound recording: directly by cameras, without using additional microphones
Filming
March 4, from 8.30 to 10 in the morning to catch the maximum number of women rushing to work
Installation
1 day, 5 iterations to reduce the half hour of shooting to 2 minutes of video
Promotion
First of all, we sowed in all official company accounts (Facebook, Instagram, Twitter). Vkontakte video appeared thanks to our users - they themselves brought it there from Youtube. The role played by sending to friends in social networks and several professional communities. It should be noted that this "spam" caused an extremely positive reaction!
And again some statistics.
In numbers:
- First thousand views - in 3 hours
- 51 000 views - by the evening of March 8
- 522 likes and 195 posts
In the diagrams:
In addition to statistics, we were pleased with the positive comments:
And, finally, a beautiful point in our experiment was the victory in the competition for the best office greeting from March 8th - http://www.e1.ru/news/spool/news_id-420349.html !
Source: https://habr.com/ru/post/289098/
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