According
to Kommersant, from March 30, the Yandex.Market trading platform launches a product search service in overseas online stores. For the time being, it is planned to do this for three sections: “Baby Products”, “Wardrobe” and “Cosmetics and Perfumers”. For the issuance of results for foreign online stores, a special category will be highlighted, in which prices are indicated in rubles, the cost of delivery and a link to the corresponding product on the store's website.
Yandex.Market only works with stores that provide delivery service to Russia, receive payments from Russian users by card, transfer or electronic money. In addition, the foreign website of the online store should support the Russian-language interface.
Today, Yandex.Market cooperates with more than 10 stores from the USA, Great Britain, China, Italy and Germany, such as Asos.com, Yoox.com, Kidsroom.de, Shopbop.com, Revolveclothing.com. The range of these stores reaches several hundred thousand items.
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“We will expand the range, we are thinking of adding a category of small electronics and gadgets: the demand for them is growing,” says a representative of Yandex, Asya Melkumova.
“According to our research with GfK, Russian online shoppers are increasingly using the services of foreign stores: there is often more choice, lower prices and higher quality goods,” explains Pavel Aleshin, head of Yandex.Market.
“There are many good online stores that have already established direct shipments to Russia, made payments from Russia, but they are not known to a wide audience,” explains Melkumova.
According to TNS Russia, Yandex.Market is the largest aggregator of goods in Russia. About 16 thousand sellers are connected to it, the monthly number of users exceeds 21.5 million people. Yandex.Market includes information on 70 million offers in more than 150 categories.
A week ago,
it was reported that, according to the calculations of the Association of Online Trading Companies (ACIT) for 2014, the number of orders that Russians make in foreign online stores increased by 115% (to 80 million units) with an average check of $ 25- $ 150. The volume of the Russian online-trading market reached 713 billion rubles, which is a third more than in 2013 (544 billion rubles).