Online education platform "Netology" enters the B2B market
According to Roem.ru, Netologiya, one of the leading companies in the Russian B2C market of online education, launched a B2B service. She has been preparing for this since November 2014.
Now, in the framework of corporate programs, it will be possible to purchase a subscription to online courses for a group of 5 people for a period of 3, 6 or 12 months. It will also soon be possible to create your own courses using the platform. The services of Netologiya have already tested such companies as Mann, Ivanov and Ferber, IKEA, Groupon, MoiSklad and Work-zilla.
In September 2014, Netologia merged with Foxford, the online education center for schoolchildren. The joint company Netologiya-group attracted $ 1.1 million from the InVenture Partners fund. And in February 2015, the funds of Buran Venture Capital and InVenture Partners invested another $ 2.1 million in it under the terms of the syndicated transaction.
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Maxim Spiridonov, co-founder and CEO of Netology-Group:
The competitors of Netologii in the B2B segment are the Russian project Eduson.tv and the American Lynda.com.
However, the company is not afraid of competitors, as it hopes to attract with its appearance in the B2B market the attention of those customers who still doubt their decision about online education.
According to Netologi’s estimates, the number of users who completed the courses reached 11,000. The geography covers 479 cities in Russia and the CIS countries. Users are provided with 8 intensive online professions training programs, as well as more than 100 courses to improve skills in Internet marketing, business management and personal effectiveness.
Now, in the framework of corporate programs, it will be possible to purchase a subscription to online courses for a group of 5 people for a period of 3, 6 or 12 months. It will also soon be possible to create your own courses using the platform. The services of Netologiya have already tested such companies as Mann, Ivanov and Ferber, IKEA, Groupon, MoiSklad and Work-zilla.
In September 2014, Netologia merged with Foxford, the online education center for schoolchildren. The joint company Netologiya-group attracted $ 1.1 million from the InVenture Partners fund. And in February 2015, the funds of Buran Venture Capital and InVenture Partners invested another $ 2.1 million in it under the terms of the syndicated transaction.
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Maxim Spiridonov, co-founder and CEO of Netology-Group:
The market for corporate services in the field of online learning has accelerated noticeably amid the crisis, as companies began to more closely assess the feasibility of any investment. Most often, responsibilities for improving the efficiency of employees are assigned to HR specialists or department managers. The main problems for them are how to motivate and control. Our service allows you to solve these issues.
Now the market of corporate services in the field of online learning is at the initial stage of development. At the same time, the presence of competitors is an excellent motivator. We always strive to be faster, higher, stronger.
The competitors of Netologii in the B2B segment are the Russian project Eduson.tv and the American Lynda.com.
However, the company is not afraid of competitors, as it hopes to attract with its appearance in the B2B market the attention of those customers who still doubt their decision about online education.
According to Netologi’s estimates, the number of users who completed the courses reached 11,000. The geography covers 479 cities in Russia and the CIS countries. Users are provided with 8 intensive online professions training programs, as well as more than 100 courses to improve skills in Internet marketing, business management and personal effectiveness.
Source: https://habr.com/ru/post/289018/
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