⬆️ ⬇️

"Poster" waiting for drastic changes

All major projects of the "Posters" will undergo significant changes, writes Lenta.ru . So, in May 2015, a new version of the site afisha.ru should appear, and the site’s subsidiary projects, including City, Wave and Air, will be posted on the main site. "Poster" will be headed by Ekaterina Dementieva, who now heads the project "Afisha-City".



It is worth recalling that a year ago, the project “Billboard” celebrated the 15th anniversary. In this regard, the resource management decided to rethink the concept of the site. As it turned out later, for readers it’s not very important what the “Afisha” subsidiary projects are called, the brand itself is of primary importance for the visitors of the resource.



In the summer, Afisha will turn into one big media project supporting the work of previous services, including the opportunity to receive information on schedules in cinemas, places, restaurants, etc.



The leadership of Afisha notes that the project itself should become the “main daily Russian website about culture, entertainment, things, urban changes, technology and modern phenomena.”

')

The authors of the new concept are art director of the resource Andrei Moskovsky, as well as product director Vladimir Schreider and creative director Philip Bakhtin. The editor-in-chief of the Afisha magazine, Daniel Trabun, works with Philip Bakhtin to revive the video section that existed until 2008.



It is worth noting that the total volume of traffic afisha.ru according to the results for January 2015 is 7.8 million unique users. Three subsidiary projects, City, Wave and Air, collect traffic of 1.7 million unique visitors.



Afisha company is included in Rambler & Co. The holding includes assets of Afisha-Rambler (Rambler Internet Holding LLC, Company Afisha LLC, Lenta.ru LLC, Price-Express LLC, Begun CJSC, Rambler-Games LLC) and SUP Media (Gazeta.ru, LiveJournal.com, Championship.com and others).

Source: https://habr.com/ru/post/288996/



All Articles