Cable TV in the US accelerates movies and TV shows to show more advertising
Journalists of The Wall Street Journal note that a number of American cable TV channels use special techniques to speed up the playback of movies, shows and TV shows. Time thus gained is spent on increasing the duration of advertising slots, which leads to an increase in advertising revenue. For the viewer of the TV channel, the “acceleration” of the show can be noticeable by changing the tones of the voices of the actors - they sound higher than at normal playback speed.
Reducing the timing of episodes of the sitcom “Seinfeld” was noted by his fans on the TV channel TNT, a little later the same fate befell the TV series “Friends” and “Law and Order”: the last credits were shortened from one minute to 24 seconds. In general, recently producers of the show have followed the tendency to reduce their time - if the Seinfeld series air in 1989 lasted about 25 minutes, recently the creators of such sitcoms as The Big Bang Theory easily fit in 19. Due to this, the average duration of advertising on TV has increased. In 2009, it was 13 minutes and 25 seconds per hour, and in 2014, 14 minutes and 15 seconds.
A similar practice of "acceleration" previously existed on American radio stations, when advertising information of little importance to the user was reproduced so quickly that it could hardly be disassembled. Until recently, the low quality of TV pictures did not allow to do the same on television, but now, due to the widespread HD broadcasting, the TV channels were able to “quietly” make more money.
Some experts say that the amount of advertising on the air once will force the viewer to switch to paid, but more convenient and friendly forms of broadcasting content - to video services such as Netflix . This is facilitated by high quality content. The Netflix “House of Cards” series boasts both high user ratings and positive critics.
Reducing the timing of episodes of the sitcom “Seinfeld” was noted by his fans on the TV channel TNT, a little later the same fate befell the TV series “Friends” and “Law and Order”: the last credits were shortened from one minute to 24 seconds. In general, recently producers of the show have followed the tendency to reduce their time - if the Seinfeld series air in 1989 lasted about 25 minutes, recently the creators of such sitcoms as The Big Bang Theory easily fit in 19. Due to this, the average duration of advertising on TV has increased. In 2009, it was 13 minutes and 25 seconds per hour, and in 2014, 14 minutes and 15 seconds.
A similar practice of "acceleration" previously existed on American radio stations, when advertising information of little importance to the user was reproduced so quickly that it could hardly be disassembled. Until recently, the low quality of TV pictures did not allow to do the same on television, but now, due to the widespread HD broadcasting, the TV channels were able to “quietly” make more money.
Some experts say that the amount of advertising on the air once will force the viewer to switch to paid, but more convenient and friendly forms of broadcasting content - to video services such as Netflix . This is facilitated by high quality content. The Netflix “House of Cards” series boasts both high user ratings and positive critics.
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Source: https://habr.com/ru/post/288972/
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