American blogger publishing experiment brought him a six-figure income in the first 6 hours

When political blogger Andrew Sullivan announced that he was leaving The Daily Beast website and running an independent company called Dish Publishing, the business model he decided to switch to attracted the most attention. He does not plan to show any advertising - instead, he intends to support the company entirely through subscriptions.

“It was a pretty amazing day,” says Sullivan to Tekkranchu. Six hours after his statement and call to register for a subscription, he received a six-digit income. According to Sullivan, readers will be able to press the “read more” button a limited number of times a month before they have to pay. A subscription costs $ 19.99 per year, but readers can pay as much as they want, and Sullivan estimates that about a third of the first subscribers paid more than what was required of them.

Answering the question why he decided to stop advertising, Sullivan said that he had been watching the media industry for the past ten years and found that the pursuit of advertising revenue had led not only to blatant “prostitution” for the sake of increasing the number of page views (for example, “slide celebrity show topless "), but also has a more" subtle corrupting "effect. “You are trying to catch up on page views that actually have no editorial basis,” says Sullivan.
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If he refuses to advertise, according to Sullivan, he becomes completely responsible to the readers, and if he succeeds, it will be due to the fact that he offered content that the readers deemed worthy of support: “We are really handing our destiny into the hands of the reader. We do not expect that [owner of IAC / Daily Beast] Barry Diller and Credit Suisse or some kind of advertising network will help us out. They know that readers are all that we have. ”

When asked whether such an approach could be reproduced by other, less well-known bloggers, Sullivan replied: “We still don’t know if it will even work for us, so let's not get ahead of ourselves.” In the end, the six-figure income is not enough to maintain Dish during the year. Sullivan plans to restart his blog on February 1, using Tinypass technology.