Ars Technica against banner cutters
One of the most popular IT news sites on the Internet, Ars Technica, conducted a 12-hour experiment, during which site content was blocked from being shown to those users who have a “cutter” of banners.
The experiment was successful: many users added Ars Technica to the white list, and several people even signed up for a paid subscription (which includes viewing the site without ads).
In an extensive editorial comment editor-in-chief Ken Fisher explains how much damage this site has to do this software. “Since we have an IT edition, we have a very large proportion of such users,” he writes. - Imagine the owner of the restaurant, if 40% of its visitors come and eat, but do not pay anything for food. That's what the banner cutters do with us. ”
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Even if someone never presses on banner ads, this is no excuse for using such software, Fisher believes, because often the payment goes not for referrals, but for the number of impressions.
It should be noted that the thread discussing this topic on Ars Technica has already swelled to 1500 comments.
The experiment was successful: many users added Ars Technica to the white list, and several people even signed up for a paid subscription (which includes viewing the site without ads).
In an extensive editorial comment editor-in-chief Ken Fisher explains how much damage this site has to do this software. “Since we have an IT edition, we have a very large proportion of such users,” he writes. - Imagine the owner of the restaurant, if 40% of its visitors come and eat, but do not pay anything for food. That's what the banner cutters do with us. ”
')
Even if someone never presses on banner ads, this is no excuse for using such software, Fisher believes, because often the payment goes not for referrals, but for the number of impressions.
It should be noted that the thread discussing this topic on Ars Technica has already swelled to 1500 comments.
Source: https://habr.com/ru/post/288790/
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