Russian blog - senseless and merciless

In startup circles, such an idea is popular - “why invent something, if there is a bunch of things that have already been invented and implemented in the West, but we don’t have it yet”. There you can see which projects are successful, and then transfer the idea to us.

Let's try to do the same with the blogosphere. Let's see what is popular in the west, and what we have.

We have the ruler of the thoughts of all ambitious bloggers is Top.Yandex . In America, Technorati plays about the same role. Let's compare the top blogs on these two systems.

Top 10 Technorati blogs
')


The top ten blogs are purely niche projects. Half of the blogs on politics, the second half is devoted to varying degrees, gadgets and technologies.

Topics Top 10 Yandex



The specifics of the Russian blogosphere are obvious, 80% are personal diaries of their creators, in which they write mostly in the format of "what I see, and I sing about"

All of course with some kind of specificity, Radulov mostly writes about stars, Fritz Morgen has a fad metasatanism, the Other has essentially a photoblog.

But it is rather a highlight, to niche, in the understanding of the western blogosphere, they are far away.

Have you ever seen a photo of a sleeping cat in a glossy magazine, simply because it seemed nice to the editor-in-chief?

I do not want to say that it is bad or not professional. Russian bloggers write no worse, and maybe even better, than their American colleagues.

In the print media, there are columns of famous people, so they can write almost anything they want. Our top bloggers are rather such columnists, while the Amermese top 10 are already the media themselves.

There are still many differences between the niche and the western blogospheres: hosting, domains, ways of earning, popular topics, blog engines.

About them in the continuation, if you are interested.