10 steps to add a site to Yandex. News and Google News

Yandex.News and Google News are the largest news aggregators in Russia. Thus, according to TNS Russia, in June 2009, Yandex.News visited just over 1.1 million people a day. Imagine what kind of traffic to the site can give such a system. And unlike, for example, News2 and Smi2, the news gets there automatically. And, for Google News, you don’t need to do anything at all - the main thing is that your website is indexed by Google. For Yandex, you need to make a full-text feed with some subtleties.

How to get to this Mecca, to this Eldorado webmaster world?

Of course, to begin with, your site should be a good, interesting project. And, of course, that there should be news on the subject in which it works. And now a couple of revelations.

The first and most important revelation - to get into these systems do not need to have any legal form. You do not need to be registered media, you do not need to be a legal entity.
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The second revelation - getting into Yandex.News means signing some papers and sending them by mail and fax (to speed up the connection). Moreover, the paper must be signed by the one in whose name the domain on which the site is located is registered.

Step 1

We check the site compliance with technical requirements. Each news item should have a unique URL, each news item should have a separate page, on which it should be in the first screen.

For Yandex.News, you need a separate full-text RSS feed. You will receive technical requirements for it at the 8th step along with the rest of the documents. By the way, this stream should not include advertising, press releases, announcements of upcoming events and news of the site itself.

Google News has an interesting requirement - the URL of the news should have a unique number for the news with a digit greater than 3, which is not the year when the news was published :)

Step 2

We hire journalists who write to us news. Exactly. Do not import from RSS, do not copy from a neighboring site. They write. Interesting, unique, competent and professional.

Step 3

We force journalists to write regularly. Better every day or every weekday. As they say, constancy is a sign of mastery.

Step 4

We force journalists to write often. Once a week - not rolling. Once a day - too. News should appear on your site several times a day.

Step 5

We are preparing the “About the Site” page, on which we indicate the head of the site (project), the person responsible for editing and the names of journalists.

Step 6

We are preparing the “Contacts” page, on which we indicate the contact address and telephone number. Yes. Address and telephone. And the real ones, not +7 (495) 777-55-33.

Step 7

We write to Yandex (info [at] news.yandex.ru) a letter with a request to connect the site to the News.

We offer Google our news .

Step 8

We get instructions from Yandex.News with a description of further actions. We carry them out. Sign and send all the necessary papers. We are writing a letter with the full text RSS feed address.

We receive from Googlebot a letter in which we are asked to confirm that the site meets all the listed requirements - we answer it that this is so.

Step 9

We receive from Yandex a letter stating that the feed is checked and connected.

We get a letter from Google that the site has been added to the news.

Step 10

We rejoice in life and traffic.

Post scriptum

Know that Google remembers the results of the review of the previous application for the inclusion of your site in the News. Therefore, before resubmitting, fix all the reasons why you were not taken to Google News last time.

Each step is based on their own experience of adding avtobeginner.ru site to these news aggregators.

UPD
Transferred to the blog "Media on the Internet"

UPD2
You can also add your news to Rambler. News - a full-text feed is optional, but desirable. Traffic gives decent.

And in Novotek - you need a full-text feed, traffic is so-so.

UPD3

And in the Liveinternet News . A full text feed is required. Shoots rarely, but the traffic is noticeable.