Newspaper publishers turned to the EU Media Commission with a petition against the free use of their materials by aggregators, meaning first of all, of course, Google.
According to the
Hamburg Declaration of Intellectual Property Rights ,
signed by 169 heads of publishing companies , “a large number of services use the results of the work of individual authors, publishers and broadcasters without any fee. In the long run, this practice threatens the production of high-quality content and the existence of independent journalism ...
We do not want to be forced to give out our property without our consent. »This declaration was sent to Commissioner Viviane Reding.
Publishers are teaming up for their content slowly.
The World Association of Newspapers has long supported the
Automated Content Access Protocol (ACAP ), a set of computer rules that determine how aggregators can use publisher texts. Recently, AP and Media Standards Trust have
come up with a similar proposal for a common content formatting standard.
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Dow Jones managing director Robert Thomson, News Corp Europe CEO James Murdoch and DMGT Viscont Rotmir are among the signatories. But the greatest support was shown by German newspapers, which, according
to IHT.com , are already lobbying in their homes copyright deductions according to the type of those that operate in the music industry. Among them is Axel Springer CEO Matthias Dopfner. However, there are big spaces in the list of signatories.
The publishers demarche can be considered successful if Reding makes a statement that calls the quoting illegal without an advance payment. Most likely, this will not happen, because it will conflict with the principle of the legitimate use of materials with reference, although this principle exists only in some European countries. Another success for publishers can be considered the initiation of the agreement, which will determine the mechanism of deductions for the use of content through tracking using the "water marks".