Billionaire Rupert Murdoch, the owner of the News Corporation empire, is well aware that the traditional media on the Internet needs to look for a new business model, for the same Google earns more on their exclusive content than they do. And newspapers at this time lay off staff and approach bankruptcy. How to make money is not entirely clear. Many years ago, the idea of ​​paying a subscription to online publications sat in the minds of the traditional media leadership - and this idea never goes beyond their heads. And now Rupert Murdoch again starts this hackneyed record. The other day, he
said that during the year he was going to introduce a paid subscription to access the websites of numerous publications that are part of his holding. And this, by the way, is
fifty newspapers, magazines and TV channels .
Responding to questions from journalists, Murdoch said that he would do it within 12 months, after which “the Internet in its current form will cease to exist” (“the current days of the internet will soon be over”). Moreover, Murdoch sincerely believes that other professional media should follow this path. He cites the example of the Wall Street Journal site, where a paid subscription was really successful.
If the media mogul realizes its threats, then a very large part of high-quality Internet content will move to paid access, and the consequences of this step are really hard to predict.