QIP. Is it a lot of advertising?

Recently (after the BBB on July 1), I noticed an abundant amount of KVIP advertising. Practically, he pursues me everywhere. Going to classmates, on the chip. No, on look. Com, rutub in general in the most crowded places. And the question itself arose: Where did such a project (which, as we remember, didn’t want to sell) that kind of money. + Why such advertising? Soon monetization possible? Or in the new version something very interesting is added ...

There is something to think about?