Gazprom patents blue color
In a recent post they told about a person who wrote a novel from one space. The comments then discussed about patenting a color or alphabet. Gazprom distinguished itself and decided to patent the corporate color. Although it is the color of burning natural gas.
Gazprom submitted an application to Rospatent for registration of a blue shade as a trademark, according to Izvestia. The shade of blue, which in the international classification is called Pantone 300 CV, is one of Gazprom’s corporate colors.
According to experts, this is a purely technical procedure that will help protect the brand's reputation. Using the color gamut of Gazprom, a third-party company can create an impression in the consumer of a connection with a well-known corporation; this can mislead the consumer, local experts believe.
Now in the process of consideration is the application of Sberbank, who wants to secure a corporate shade of green. The application was filed in February. Sberbank will be easier to punish companies for copying corporate identity, as in the photo.
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Foreign practice shows that obtaining an exclusive right to a particular shade of color is not always easy. So, the company Cadbury for four years sought the rights to the exclusive use of purple. In the end, she managed to prove that it is this color that consumers associate with Cadbury chocolates.
The head of the Rupatent patent agency, Viktor Chernyshev, believes that exclusive rights to colors contradict the principle of competition in the market.
- I am against the monopoly on colors. “If companies start to color themselves, there’s not a long time coming when they get to numbers,” Chernyshev said.
Such applications are considered about one and a half years.
Gazprom submitted an application to Rospatent for registration of a blue shade as a trademark, according to Izvestia. The shade of blue, which in the international classification is called Pantone 300 CV, is one of Gazprom’s corporate colors.
According to experts, this is a purely technical procedure that will help protect the brand's reputation. Using the color gamut of Gazprom, a third-party company can create an impression in the consumer of a connection with a well-known corporation; this can mislead the consumer, local experts believe.
Now in the process of consideration is the application of Sberbank, who wants to secure a corporate shade of green. The application was filed in February. Sberbank will be easier to punish companies for copying corporate identity, as in the photo.
')
Foreign practice shows that obtaining an exclusive right to a particular shade of color is not always easy. So, the company Cadbury for four years sought the rights to the exclusive use of purple. In the end, she managed to prove that it is this color that consumers associate with Cadbury chocolates.
The head of the Rupatent patent agency, Viktor Chernyshev, believes that exclusive rights to colors contradict the principle of competition in the market.
- I am against the monopoly on colors. “If companies start to color themselves, there’s not a long time coming when they get to numbers,” Chernyshev said.
Such applications are considered about one and a half years.
Source: https://habr.com/ru/post/288362/
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