STS bought the manufacturer "+100500" for 150 million rubles

_{Mikhail Orlov, photograph by Grigory Polyakovsky / Kommersant}

CTC Media acquired a controlling stake in Karamba TV LLC, a producer of media content and the owner of the eponymous channel, famous for its popular show “+100500,” the Kommersant newspaper reports . The possible amount of the transaction is approximately 150 million rubles.

Due to the acquisition, CTC Media plans to diversify its revenues in the digital environment and begin to exchange Internet traffic with its projects. Now for the purchase of traffic is spent 50-60 million rubles a year.
')
The number of video views on the Internet is growing rapidly, and with it, income growth rates are increasing. For example, in the first half of 2014, according to Gazprom Media Digital estimates, the growth of the video advertising market was 50%.

Mikhail Orlov, host of “+100500”, Maxim Golopolosov, show director Peter Sivak and Dmitry Ryazanov created Karamba TV LLC at the end of October 2014. The first three founders owned 7.65% share, Ryazanov - 28.05%. 49% of the company belonged to Scull Partners LLC, which is controlled by Orlov, Golopolosov and Sivak.

With reference to its source, Kommersant indicates that the minority stake remains with the founders. The Caramba TV team will participate in the development of CTC Media projects.

Monthly resource Caramba TV is visited by 2 million users, videos are watched 20 million times, with partner sites - 75 million. The site earns by selling advertising in their projects.

The weekly review of the funniest videos “+100500” is the most popular product of Caramba TV and goes on Pets TV channel owned by CTC Media. The show appeared in 2010 in the format of the clone "= 3" Ray William Johnson. Each issue of “+100500” collects several million views.