Warner Bros: We see piracy as an indicator of what users want
David Kaplan , Head of Anti-Piracy Operations at Warner Bros film company, at the Anti-Piracy and Content Protection Summit to be held this week in Los Angeles, intends to make the following thought:
( Generally speaking, we are a proxy of consumer demand )
Despite the fact that the main goal of the future summit will be to discuss and develop effective measures to counter piracy, it can be said that content-producing companies see this phenomenon not only as a challenge to themselves in terms of loss of potential income, but also as an opportunity improve sales by studying the illegal content market and further work in accordance with user expectations.
Kaplan explained that his company and parental concern Time Warner not only turn a blind eye to some obvious cases of copyright infringement, such as fan art, which does not pose a commercial threat, but even encourage such cases. Continuing the liberal tone, Kaplan said that the top priority in anti-piracy activities should be measures to eliminate the financial gain of those involved in distributing illegal media products, offering users more convenient alternatives to consuming media content.
It is worth noting that yesterday a number of Hollywood studios decided to provide paid access to satellite and cable television subscribers to films that are currently in rent,
')
[ Source ]
... we see piracy as an indicator of what users want
( Generally speaking, we are a proxy of consumer demand )
Despite the fact that the main goal of the future summit will be to discuss and develop effective measures to counter piracy, it can be said that content-producing companies see this phenomenon not only as a challenge to themselves in terms of loss of potential income, but also as an opportunity improve sales by studying the illegal content market and further work in accordance with user expectations.
Kaplan explained that his company and parental concern Time Warner not only turn a blind eye to some obvious cases of copyright infringement, such as fan art, which does not pose a commercial threat, but even encourage such cases. Continuing the liberal tone, Kaplan said that the top priority in anti-piracy activities should be measures to eliminate the financial gain of those involved in distributing illegal media products, offering users more convenient alternatives to consuming media content.
It is worth noting that yesterday a number of Hollywood studios decided to provide paid access to satellite and cable television subscribers to films that are currently in rent,
')
[ Source ]
Source: https://habr.com/ru/post/288286/
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