The number of digital subscribers Financial Times exceeded the number of paper

Perhaps the most famous business newspaper in the world, the Financial Times , read by 2.1 million people daily, said today that the number of its digital subscribers exceeded the number of subscribers to the print version, and its digital revenues already make up half of all sales in FT Group , writes TechCrunch . And what's more, these sales are growing.

FT digital subscriptions have grown by 31% since last year, and now there are 300 thousand, while the printed subscriptions are now 299 thousand. At the same time, the digital share is ahead of the total growth of subscriptions: the total number of FT subscribers — 599 thousand — has grown by only 2%. The total sales of the newspaper in the first six months of this year amounted to 216 million pounds sterling (339 million dollars), an increase of 6% from 203 million last year.

Positive indicators demonstrate the performance of the freemium edition model, which mixes limited free content with levels of wider access to content for those who are willing to pay ($ 6.25 or $ 8.59 per week). The lowest level is expectedly the most popular at the moment: the number of registered users of the site - you can register on FT.com and have access to a limited amount of free content every month - increased by 26% to 4.8 million people.
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Mobile business has become a significant part of the FT business: as many as 25% of all FT.com traffic comes from mobile devices. FT last year made a bid for an iOS -optimized web application (going against Apple because of its commission from subscriptions through applications) - and it did not lose: 2.7 million people visit the newspaper’s website through a web application.

In January of this year, FT bought Assanka , the developer of this web application for iOS , and they worked on exporting it to other platforms. Now this web application is also available in Chrome on Android and in Windows 8 .