The real cost of publishing under the Amazon Kindle
If you’ve ever downloaded newspaper issues on your Kindle, you might have noticed how few illustrations there are. The reason is not at all that on the screen with 16 gradations of gray the illustrations look bad (two hundred years old newspapers were published in a two-color raster, so this is not a problem), but a completely different one.
The answer is buried in the official terms of using Kindle for publishing periodicals. Scroll down to the Revenue Share section and you will see an amazing formula.
(Price - shipping cost ) × 70%
It would seem, what have the "shipping cost"? This is an electronic edition. But it turns out that at the expense of the publishers, Amazon pays for its costs of providing free 3G worldwide. With each digital copy sold over 3G, they charge $ 0.15 per megabyte in the United States, 10 pence per megabyte in the UK and $ 0.99 per megabyte in all other countries.
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According to Amazon itself, a “typical newspaper” with a hundred articles and 15-20 illustrations will have a file size between 0.5 and 1 MB. That is, at an average cost of 99 cents per newspaper, the publisher must give Amazon about 10% of their income only for “delivery”. And this share will increase even more if the newspaper is sold at a lower price.
For magazines, the situation is even worse. For example, the PC Pro computer magazine with about 150 articles and 100 photos should be able to unfasten Amazon 50-60 cents from each issue only for “delivery”. This is more than regular paper log shipping.
If readers expect that the cost of the electronic version of the publication will be lower than the paper version, then they will have to restrain their expectations. The cost of an electronic publication in the Kindle Store is not even set by the publisher, but by Amazon itself. Before the start of sales, she sends the publisher an email with a notification at what price she decided to put the goods. Thus, in some cases, the profit from the sale of the electronic version for publication may be even lower than from the sale of the paper version (for example, in the UK, VAT is paid from electronic sales, but not paid from paper).
So some magazines, such as The Economist, cost more for a Kindle than a paper version subscription, although the latter includes a digital subscription (except for Kindle). For the British magazine The Economist, which comes with a large number of illustrations, a monthly subscription to the Kindle version costs 9.99 pounds. A one-year subscription to the Kindle version costs £ 20 more than a paper + digital one. Of course, this causes a lot of indignant feedback from readers.
Not surprisingly, most newspapers and publications choose the less risky option and are distributed through the Kindle with a minimal number of illustrations or do not publish the Kindle version at all.
via PC Pro
The answer is buried in the official terms of using Kindle for publishing periodicals. Scroll down to the Revenue Share section and you will see an amazing formula.
(Price - shipping cost ) × 70%
It would seem, what have the "shipping cost"? This is an electronic edition. But it turns out that at the expense of the publishers, Amazon pays for its costs of providing free 3G worldwide. With each digital copy sold over 3G, they charge $ 0.15 per megabyte in the United States, 10 pence per megabyte in the UK and $ 0.99 per megabyte in all other countries.
')
According to Amazon itself, a “typical newspaper” with a hundred articles and 15-20 illustrations will have a file size between 0.5 and 1 MB. That is, at an average cost of 99 cents per newspaper, the publisher must give Amazon about 10% of their income only for “delivery”. And this share will increase even more if the newspaper is sold at a lower price.
For magazines, the situation is even worse. For example, the PC Pro computer magazine with about 150 articles and 100 photos should be able to unfasten Amazon 50-60 cents from each issue only for “delivery”. This is more than regular paper log shipping.
If readers expect that the cost of the electronic version of the publication will be lower than the paper version, then they will have to restrain their expectations. The cost of an electronic publication in the Kindle Store is not even set by the publisher, but by Amazon itself. Before the start of sales, she sends the publisher an email with a notification at what price she decided to put the goods. Thus, in some cases, the profit from the sale of the electronic version for publication may be even lower than from the sale of the paper version (for example, in the UK, VAT is paid from electronic sales, but not paid from paper).
So some magazines, such as The Economist, cost more for a Kindle than a paper version subscription, although the latter includes a digital subscription (except for Kindle). For the British magazine The Economist, which comes with a large number of illustrations, a monthly subscription to the Kindle version costs 9.99 pounds. A one-year subscription to the Kindle version costs £ 20 more than a paper + digital one. Of course, this causes a lot of indignant feedback from readers.
Not surprisingly, most newspapers and publications choose the less risky option and are distributed through the Kindle with a minimal number of illustrations or do not publish the Kindle version at all.
via PC Pro
Source: https://habr.com/ru/post/288246/
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