Together, these seven elements look quite radical, each of them is valid not only for the Internet, but also for real life, and in each of them there are both benefits and applicability.
So, in order for people to unite in a community, the following elements are needed:
Common enemies . Having enemies is a great way to rally a community. For Greenpeace this rule is easy to implement, but do you have an enemy? ')
Common goals . Saving Chilean miners is a worthy occasion for unification. Let people feel involved.
Protection from attack . Violence is not necessary. Even verbal criticism can be regarded as an attack. Have you ever seen sports fans (music lovers, political supporters) rallied to protect themselves from attack?
Fear . There is a difference between a real attack and the presence of a threat. Fear is a proven way to bring people together. Sometimes fear can be positive, but more often it is negative. You can positively use the fear of failure, the fear of allowing others to make a mistake. Fear of being beaten by a competitor, etc. ...
Separation on their own and others . In the presence of a clear distinction on their own and others, people unite more closely. Five Londoners who never talk to each other at home, on the London Underground, will be much more sociable in the Beijing subway.
Great achievements . Achieving something remarkable perfectly unites the group, especially if everyone feels part of the whole. Electing your candidate. Press coverage. Achieve an important milestone. General achievements give pride to people.
Overall experience . One of the strongest binding elements. People are more likely to unite if they have gone through something good or bad together. Participation in events, a joint trip, any joint experience makes people closer.
If in your community there is at least some of these connecting elements - you can not worry.