PBC dismisses employees
The global financial crisis is beginning to affect Russian IT companies, at least the weakest of them. As reported , one of the first Russian companies reacted to the crisis of holding RBC.
Under the dismissal of more than 100 employees were RBC (this is about 5% of the state). Significantly reduced costs for online services. New work will have to look for many employees of the online newspaper RBC Daily . The online magazine Autonews will be converted into a monthly catalog at all.
The reason is that RBC managers fear a decline in the online advertising market due to the crisis. To show a good profitability for the year, we decided to cut costs. Managers fears make sense. Of course, advertisers from the financial sectors will not now be advertised in the same amount as before. They now have very different problems.
Experts recognize that advertisers from the banking and investment sectors have already begun to cut budgets for this autumn. “In this sector, there is reason to talk about budget cuts by more than 20% in September of this year compared with the same month in 2007,” said Pavel Filenkov, commercial director of the Kommersant publishing house. “If this trend intensifies, we will switch to other categories of advertisers, create new advertising products. If this does not help, we will start cutting expenses. ”
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Thus, the crisis, among other things, can significantly affect the growth of the Russian Internet advertising market. After all, before the crisis, financial services companies were one of the fastest growing categories of advertisers.
Under the dismissal of more than 100 employees were RBC (this is about 5% of the state). Significantly reduced costs for online services. New work will have to look for many employees of the online newspaper RBC Daily . The online magazine Autonews will be converted into a monthly catalog at all.
The reason is that RBC managers fear a decline in the online advertising market due to the crisis. To show a good profitability for the year, we decided to cut costs. Managers fears make sense. Of course, advertisers from the financial sectors will not now be advertised in the same amount as before. They now have very different problems.
Experts recognize that advertisers from the banking and investment sectors have already begun to cut budgets for this autumn. “In this sector, there is reason to talk about budget cuts by more than 20% in September of this year compared with the same month in 2007,” said Pavel Filenkov, commercial director of the Kommersant publishing house. “If this trend intensifies, we will switch to other categories of advertisers, create new advertising products. If this does not help, we will start cutting expenses. ”
')
Thus, the crisis, among other things, can significantly affect the growth of the Russian Internet advertising market. After all, before the crisis, financial services companies were one of the fastest growing categories of advertisers.
Source: https://habr.com/ru/post/288154/
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