The market for newspaper advertising fell already before 1996
The American print market is dropping lower and lower. The Newspaper Association of the United States summed up the depressing results of the last six months. In just six months, newspaper advertising revenues fell from $ 22 billion to $ 18.8 billion. The print advertising market fell by 16% in the second quarter of 2008 — the absolute anti-record in the entire history of the American press (the previous anti-record was delivered in the first quarter).
Of course, there is one reason for the decline of the publishing industry - the Internet. Promotion of online versions does not save the newspaper: the share of online advertising is only 8% of their income. True, the profit from the Internet is growing every month, but so far too slowly.
As can be seen in the diagram, printed incomes have been declining almost continuously for nine quarters in a row, starting from the second quarter. 2006 It seemed that there was nowhere worse, but now it is clear that the crisis is becoming even sharper. Circulations of American newspapers have decreased by one and a half times in the last five years. The advertising market has reached the level of 1996 and continues to fall.
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Of course, there is one reason for the decline of the publishing industry - the Internet. Promotion of online versions does not save the newspaper: the share of online advertising is only 8% of their income. True, the profit from the Internet is growing every month, but so far too slowly.
As can be seen in the diagram, printed incomes have been declining almost continuously for nine quarters in a row, starting from the second quarter. 2006 It seemed that there was nowhere worse, but now it is clear that the crisis is becoming even sharper. Circulations of American newspapers have decreased by one and a half times in the last five years. The advertising market has reached the level of 1996 and continues to fall.
')
Source: https://habr.com/ru/post/288152/
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