Write texts for cars: why are journalists hysterical?

As you know, online media receive a large proportion of traffic from search engines. Accordingly, in online journalism it is very important that the articles correctly spelled keywords, and the title itself was as simple and clear as possible, preferably using the same keywords.



The above requirements are very different from the requirements of the print media. There, the opposite is true. For example, the same headings are often made abstruse and ambiguous, and the meaning of the heading is decoded in the lead.



So much so that some newspapers began to publish two headlines on the site. One heading - smart and refined - is on the first page of the site and should attract people-readers. The second heading is simple, literal - in the text of the article itself. For example, for large articles, BBC News editors usually do this. Last year, the NY Times published an interesting article on this topic.

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It would seem, everything is clear - online journalism is forcing to write texts taking into account the requirements of search engines. But for some reason, some journalists are terribly annoyed by the fact that they write for cars. Why such arrogance and unwillingness to learn SEO techniques is not entirely clear.



In fact, there is nothing complicated. You just need to redo the headers according to a certain algorithm . Here, too, there is where to show literary talent.