Wall Street Journal pulls online
The noticeable American newspaper Wall Street Journal will fundamentally change the format of the paper edition, making it secondary in comparison with the site. And the pages will be narrow and long, like Web pages.
Paper change will occur on January 2. The first release of the new sample will be distributed free of charge. And the site, which in principle is paid - there is under 800 thousand paying subscribers - will be open that day. The main idea of ​​the change: the site and paper will work in the complex. The site will provide current news coverage, and the newspaper will talk about the meaning of events, only briefly reminders of the main topics of yesterday. The share of exclusives in the newspaper will grow from 50% to 80%, additional and extended headings will appear for this: plans for today, an “informed reader”, “letters to the editor”, twice as much culture, etc.
On the website of the publisher Dow Jones, which owns the WSJ, you can now read about the upcoming changes and look at the title page in a new format: www.dowjones.com/newjournal.htm
In the accompanying releases and comments, many correct things are written:
* paper focus on interpretations, insights and ideas;
* changes will be on each page: a new digital font, an abundance of infographics, easier typography, more embossed headings, improved labeling of topics and headings (labeling?), summary boxes;
* more sophisticated inclusion formats will be offered to advertisers;
* The format will change, but the credibility, substance, and essentiality will remain (this is a marketing statement, but important for positioning);
* such a change is a risk and an investment in the future, but the current financial condition is so successful that now is the very moment to allow it;
* the newspaper will be long and narrow. A format that, according to the editorial, is easier to hold and carry. The proportions are 1: 2 (thephrase “The print Journal will convert to a 48-inch web width” is not very clear - what does it mean 1.2 meters wide? - before cutting, see the comments). Acrobat shows 29.4 × 56.7 cm. This is almost the same height as the “regular” newspaper, and a third already. Approximately as " Friday " (Appendix "Vedomosti"), in which the format is D2 (not in ISO216 standard , where A4 is defined).
')
WSJ publisher L. Gordon Krovits puts the question radically:
It would seem a dream - a big newspaper recognized the Internet and completely changed its format in order not to compete with its website, but to find a symbiosis.
Here we are just looking at the pdf of the first page and we are surprised: it is not clear where the beauty of typography and accentuation is: flat carryouts, all the news from yesterday with one big garbage dump. Looks unattractive. However, do not trust the impression from the screen copies: on paper everything will be perceived differently.
Paper change will occur on January 2. The first release of the new sample will be distributed free of charge. And the site, which in principle is paid - there is under 800 thousand paying subscribers - will be open that day. The main idea of ​​the change: the site and paper will work in the complex. The site will provide current news coverage, and the newspaper will talk about the meaning of events, only briefly reminders of the main topics of yesterday. The share of exclusives in the newspaper will grow from 50% to 80%, additional and extended headings will appear for this: plans for today, an “informed reader”, “letters to the editor”, twice as much culture, etc.
On the website of the publisher Dow Jones, which owns the WSJ, you can now read about the upcoming changes and look at the title page in a new format: www.dowjones.com/newjournal.htm
In the accompanying releases and comments, many correct things are written:
* paper focus on interpretations, insights and ideas;
* changes will be on each page: a new digital font, an abundance of infographics, easier typography, more embossed headings, improved labeling of topics and headings (labeling?), summary boxes;
* more sophisticated inclusion formats will be offered to advertisers;
* The format will change, but the credibility, substance, and essentiality will remain (this is a marketing statement, but important for positioning);
* such a change is a risk and an investment in the future, but the current financial condition is so successful that now is the very moment to allow it;
* the newspaper will be long and narrow. A format that, according to the editorial, is easier to hold and carry. The proportions are 1: 2 (the
')
WSJ publisher L. Gordon Krovits puts the question radically:
“We are launching a new type of newspaper - such a publication that goes much further than the events of yesterday and focuses on what this news means. And through changes in content, navigation, and integration of print and online, we will make the WSJ even more significant. ”
It would seem a dream - a big newspaper recognized the Internet and completely changed its format in order not to compete with its website, but to find a symbiosis.
Here we are just looking at the pdf of the first page and we are surprised: it is not clear where the beauty of typography and accentuation is: flat carryouts, all the news from yesterday with one big garbage dump. Looks unattractive. However, do not trust the impression from the screen copies: on paper everything will be perceived differently.
Source: https://habr.com/ru/post/288006/
All Articles