Algorithm for building a business and personal brand in the network from Gary Vaynerchuk

Good day!

From this topic you will learn how to achieve success through the development and implementation of their hobbies. Not just find out, but you can take it right now and start doing it.
In his book “Hobby is a business (Crush It),” Gary Vaynerchuk talks about his journey from the parents' liquor store to creating a popular brand. To date, Gary has tied up with the wine business, and his achievements have become the basis for his company to promote brands in social media. And, as he says in his book, the most important thing in all of this is to find your true passion.

The sequence of steps to build your brand:

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1. Determine your main passion - the case to which you are ready to devote all of yourself.

2. Make sure you can come up with at least fifty tempting blog topics to communicate your irresistible attraction to your online image.

3. Answer two questions:

• Am I sure that my real passion is in this, and in nothing else?
• Can I speak on this topic better, more meaningful, more interesting than any other?

4. Think of a name for your brand. It’s not necessary to talk about this to everyone, the main thing is to formulate for yourself the essence of your brand. Examples: a realtor without fools, a guru of kitchen wares, etc.

5. Buy a domain name.

6. Choose a way to communicate: text, video or audio.

7. Register with WordPress or Tumblr.

8. Hire a web designer (in the book, Gary says that this is the only thing you can spend on in the process of developing your brand ... but also says that it is possible to do without it =)

9. Make sure your blog has a link to Facebook, as well as push and share buttons. Choose the best place for a large visible button, offering those who wish to work with you on business.

10. Create a Facebook fan page.

11. Subscribe to Ping.fm or TubeMogul and select all the platforms through which you would like to distribute your content. Twitter and Facebook are a must.

12. Upload your content.

13. Start creating your own community, for which leave your comments on the forms, in other people's blogs and respond to comments left by others on any of your previous comments.

14. Use the search function Search.Twitter so that as many people as possible could discuss your topic and make contacts with them.

15. Use the Blogsearch.Google.com feature and find all the blogs relevant to your topic.

16. Join as many foreign fan pages and Facebook groups as possible related to your topics.

17. Repeat steps 12-16 again and again.

18. Now the same thing one more time.

19. Once again everything is the same.

20. As soon as you feel that your brand has become quite noticeable, able to rivet attention and lure new fans, begin to establish contacts with advertisers and monetize your brand.

21. Catch the buzz from the process.

Gary was very pleased with his openness, vigor and honesty in the book and in the speeches. I wrote about it in more detail here .

Successful self-realization!