Internet, September 26, 2006. Yandex has released a newsletter on the structure and socio-demographic characteristics of the Russian blogosphere. All data is based on blog
search service statistics.
The full text of the newsletter is available at:
company.yandex.ru/articles/yandex_on_blogosphere_autumn_2006.pdf .
According to Yandex, as of September 2006, there are more than 1,150,000 blogs in RuNet. The Russian-language blogosphere is growing exponentially: in 2005, only 20 new blogs appeared every hour, in 2006 - more than 100. Every second, an average of three new entries are created.
Most diary authors (more than 60%) keep them on Russian blog hosting sites. A year ago, the situation was different: then there were more bloggers on the American Livejournal.com than on all Russian blog hosting sites combined. Today, Russian-speaking bloggers keep diaries on local services almost twice as readily as on Western ones: every day about 1,400 new blogs appear on Russian blog hosting, and 750 on Livejournal.com.
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The four most popular blog hosting sites among Russian bloggers are LiveJournal.com (44.78% of entries per day from everyone in the Russian blogosphere), LiveInternet.ru (19.98%), Diary.ru (13.15%) and Blogs.mail.ru (7.34 %).
60% of Russian bloggers are women, 40% are men. The average age of a blogger is 21 years old, and this is several years less than the age of the average Russian Internet user. The overwhelming majority of bloggers are residents of million-plus cities. Almost 80% live in Moscow or St. Petersburg.
In the blogosphere are reflected both the events of cultural and political life, and internal, interesting mainly to the bloggers themselves. Of the socially significant events in the summer of 2006, bloggers most of all discussed the Lebanese-Israeli war, the 2006 World Cup and the split of the Verkhovna Rada in Ukraine. And from the cultural events at this time the most popular was the film "Pirates of the Caribbean".
Yandex Blog Search is a tool for navigating public opinion on the Internet. The service was opened almost two years ago, and in March 2006 its new version was launched. About half a million people use the search engine on Yandex blogs every month.