AOL plans to sell TechCrunch and Engadget for $ 100 million
The American media company AOL, which also owns the well-known tech-blogs TechCrunch and Engadget, plans to sell them at prices ranging from $ 70 to $ 100 million.
Reports that AOL became the owner of TechCrunch, which itself was founded in 2005, appeared in the fall of 2010. Then the official data on the purchase price did not appear, but anonymous sources claimed that AOL paid $ 25 million for an influential tech blog. Then AOL CEO Tim Armstrong stressed that his company would not influence the editorial policy of the publication. Founded a year earlier, Engadget also became the property of AOL - the purchase price seems to have remained a secret from the public.
It is curious that the reason for the sale of two influential online publications are financial obligations to previous owners of blogs - while this range of proposed sales may still be at the bottom bracket of $ 70 million. This is due to the fact that since the very purchase of Engadget its editor in chief was Joshua Topolsky, lead editor Nilay Patel, and lead authors Paul and Ross Millers. A similar situation is observed in TechCrunch - it is argued that over the past few months, the most popular editors left the blog, bringing revenue to the blog: so former TechCrunch CEO Heather Harde and advertising director Vaughn Brown went to the competing TheVerge.
Interesting is the fact that last year the founder of TechCrunch Michael Arrington (Michael Arrington) tried to buy the blog back, but then AOL did not accept the amount of the transaction.
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As a potential buyer assume another online edition of All Things Digital.
[ Source ]
Reports that AOL became the owner of TechCrunch, which itself was founded in 2005, appeared in the fall of 2010. Then the official data on the purchase price did not appear, but anonymous sources claimed that AOL paid $ 25 million for an influential tech blog. Then AOL CEO Tim Armstrong stressed that his company would not influence the editorial policy of the publication. Founded a year earlier, Engadget also became the property of AOL - the purchase price seems to have remained a secret from the public.
It is curious that the reason for the sale of two influential online publications are financial obligations to previous owners of blogs - while this range of proposed sales may still be at the bottom bracket of $ 70 million. This is due to the fact that since the very purchase of Engadget its editor in chief was Joshua Topolsky, lead editor Nilay Patel, and lead authors Paul and Ross Millers. A similar situation is observed in TechCrunch - it is argued that over the past few months, the most popular editors left the blog, bringing revenue to the blog: so former TechCrunch CEO Heather Harde and advertising director Vaughn Brown went to the competing TheVerge.
Interesting is the fact that last year the founder of TechCrunch Michael Arrington (Michael Arrington) tried to buy the blog back, but then AOL did not accept the amount of the transaction.
')
As a potential buyer assume another online edition of All Things Digital.
[ Source ]
Source: https://habr.com/ru/post/287704/
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