In meta tags for Google News, you can now include a link to the source
Google News News Aggregator has begun to recognize two new meta tags: syndication-source and original-source . They are designed to bring at least some order in the online infosphere and serve a good purpose: to encourage the authors of the original content. Those who first published this or that plot.
Now the author of the original content is quite difficult to calculate. For example, Yandex.News can sort news from various sources by date of publication, but some online media specifically “spin up” the time of publication a few hours ago in order to get ahead of everyone and get additional traffic. In this case, almost no one refers to the original.
The syndication-source meta tag is set by the content author with the preferred URL for the link. This is true for media holdings that post different versions of their articles on different sites.
The original-source meta tag points to the source URL that first published an article on this topic. Google appeals to all journalists to pay tribute to the author of the first news and indicate this meta tag, although in many cases the source can be difficult to detect. It is also allowed to indicate here not one, but several links.
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Although Google News has already started processing new meta tags, they still have no effect on search results. Developers are conducting internal testing. But in the future it is possible that with the help of Google News we will be able to easily determine the source of each news, which will become an additional incentive for the authors of the original content.
Of course, some publishers may find it incomprehensible to link to competitors. Hopefully, Google will be able to develop a system that encourages honest indication of meta tags. For example, you can slightly lower materials in search results without specifying these meta tags, and even lower those who only refer to their own sites. As stated in the corresponding section of Google Help, when trying to manipulate the system, the sites will be punished, up to exclusion from Google News.
Now the author of the original content is quite difficult to calculate. For example, Yandex.News can sort news from various sources by date of publication, but some online media specifically “spin up” the time of publication a few hours ago in order to get ahead of everyone and get additional traffic. In this case, almost no one refers to the original.
The syndication-source meta tag is set by the content author with the preferred URL for the link. This is true for media holdings that post different versions of their articles on different sites.
meta name="syndication-source" content="http://www.publisherX.com/wire_story_1.html"The original-source meta tag points to the source URL that first published an article on this topic. Google appeals to all journalists to pay tribute to the author of the first news and indicate this meta tag, although in many cases the source can be difficult to detect. It is also allowed to indicate here not one, but several links.
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meta name="original-source" content="http://www.example.com/burglary_at_watergate.html"Although Google News has already started processing new meta tags, they still have no effect on search results. Developers are conducting internal testing. But in the future it is possible that with the help of Google News we will be able to easily determine the source of each news, which will become an additional incentive for the authors of the original content.
Of course, some publishers may find it incomprehensible to link to competitors. Hopefully, Google will be able to develop a system that encourages honest indication of meta tags. For example, you can slightly lower materials in search results without specifying these meta tags, and even lower those who only refer to their own sites. As stated in the corresponding section of Google Help, when trying to manipulate the system, the sites will be punished, up to exclusion from Google News.
Source: https://habr.com/ru/post/287678/
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