FAQ: How does content monetization differ from audience monetization?
[Published with abbreviations. - approx. translator ]
1) How does content monetization differ from audience monetization?
Great question! Monetizing content means selling content, or, more commonly, a container with content. Most of the participants in the news industry sell both "newspaper" and "news." And although services such as news agencies sell “news” and sometimes “information,” their customers eventually resell them as their own separate, independent product.
Monetizing the audience basically means advertising. You sell your audience to the advertiser, or, in other words, you sell its attention. In the publishing (broadcasting) activities, this is the dominant business model. For example, in the broadcast (radio and TV) media is the main source of income. The printing industry combines the sale of a container and the sale of an audience in various proportions. Tabloids make more money selling paper, and serious newspapers do advertising.
On the Internet, problems are observed in both models. The user has already paid for the platform (Internet access), so he is not configured to pay purely for the content. I'm not talking about the problems associated with the news as a raw material, the ease of duplicating digital content, etc.
In addition, the matter is complicated by the fact that the offer of advertising on the market is so great that it causes a sharp drop in its value, and distribution control, which could help keep prices down, is lost.
2) Will Hutton said that the future of the news is paid access to them. Do you agree?
If newsmen do not give up on news feeds, cheap news, do not move towards truly valuable journalism, which learns to be accessible through search engines and social media, while not giving to view the content immediately or copy it, no.
The only realistic option that I see here is the invention of the platform, which will also be useful on the Internet, like a newspaper in our physical world. But, again, you will rather pay not for the news, but for the news service. So my answer again is no.
I think mass vanity is widespread among journalists. They forget that people buy newspapers not for journalism, but because of crosswords, comics, TV programs and advertising.
1) How does content monetization differ from audience monetization?
Great question! Monetizing content means selling content, or, more commonly, a container with content. Most of the participants in the news industry sell both "newspaper" and "news." And although services such as news agencies sell “news” and sometimes “information,” their customers eventually resell them as their own separate, independent product.
Monetizing the audience basically means advertising. You sell your audience to the advertiser, or, in other words, you sell its attention. In the publishing (broadcasting) activities, this is the dominant business model. For example, in the broadcast (radio and TV) media is the main source of income. The printing industry combines the sale of a container and the sale of an audience in various proportions. Tabloids make more money selling paper, and serious newspapers do advertising.
On the Internet, problems are observed in both models. The user has already paid for the platform (Internet access), so he is not configured to pay purely for the content. I'm not talking about the problems associated with the news as a raw material, the ease of duplicating digital content, etc.
In addition, the matter is complicated by the fact that the offer of advertising on the market is so great that it causes a sharp drop in its value, and distribution control, which could help keep prices down, is lost.
2) Will Hutton said that the future of the news is paid access to them. Do you agree?
If newsmen do not give up on news feeds, cheap news, do not move towards truly valuable journalism, which learns to be accessible through search engines and social media, while not giving to view the content immediately or copy it, no.
The only realistic option that I see here is the invention of the platform, which will also be useful on the Internet, like a newspaper in our physical world. But, again, you will rather pay not for the news, but for the news service. So my answer again is no.
I think mass vanity is widespread among journalists. They forget that people buy newspapers not for journalism, but because of crosswords, comics, TV programs and advertising.
')
Source: https://habr.com/ru/post/287634/
All Articles