Are news sites involved in information overload?
About a year ago, media expert Jeff Jarvis said: " Links are the currency of the new media economy ." [Cm. materials here - approx. translator. ]
But, like any currency, inflation can happen. Nick Bilton ( Nick Bilton ) clearly shows that the news sites cut through the piece, but perhaps brought it to the point of absurdity.
Bilton, now an interface specialist and lead researcher working in New York Times, gave an interview to UK Wired magazine this month, which said that the news sites have an average of 450 links on the start page, and ten years ago there were only 12.
“Take an American or British newspaper, you will find 4-6 notes on an editorial and maybe 8-10 links to other notes, which will average 12 headlines per page. What on sites? On websites, on the main page, on average, there are 335 headlines or links to sections. We give people 300 options more on one page than in the newspaper. And then we wonder why people are overloaded with information . ”
The ratio of words to references in the Guardian newspaper is not very high - only 62%. The main page meets the reader with 1941 words, 350 separate links-headings and 1222 lined words. The Mirror newspaper ( Mirror ) has the highest rate - 94% (1,182 words on the main page, of which 1117 are links). The Sun newspaper has the largest number of headline links (578), and the Daily Mail newspaper boasts the largest number of recalled words (5447). For comparison, the BBC ( BBC ) - 879.
“The remarkable fact is that if you look at 200 pages per day (which is actually quite easily doable, given the use of e-mail, blogs and videos on Youtube), it will be approximately 490,000 words. The novel "War and Peace" contains 460,000 words. "
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Note. Nieman Journalism Lab found out that if the number of internal cross-references on sites has grown quite sharply, then external links are significantly lagging behind.
“The economics of linking only works if you give some valuable information behind the link. And just giving links in the hope that the reader will click on something is unfair to him, ”says Bilton.
But, like any currency, inflation can happen. Nick Bilton ( Nick Bilton ) clearly shows that the news sites cut through the piece, but perhaps brought it to the point of absurdity.
Bilton, now an interface specialist and lead researcher working in New York Times, gave an interview to UK Wired magazine this month, which said that the news sites have an average of 450 links on the start page, and ten years ago there were only 12.
“Take an American or British newspaper, you will find 4-6 notes on an editorial and maybe 8-10 links to other notes, which will average 12 headlines per page. What on sites? On websites, on the main page, on average, there are 335 headlines or links to sections. We give people 300 options more on one page than in the newspaper. And then we wonder why people are overloaded with information . ”
The ratio of words to references in the Guardian newspaper is not very high - only 62%. The main page meets the reader with 1941 words, 350 separate links-headings and 1222 lined words. The Mirror newspaper ( Mirror ) has the highest rate - 94% (1,182 words on the main page, of which 1117 are links). The Sun newspaper has the largest number of headline links (578), and the Daily Mail newspaper boasts the largest number of recalled words (5447). For comparison, the BBC ( BBC ) - 879.
“The remarkable fact is that if you look at 200 pages per day (which is actually quite easily doable, given the use of e-mail, blogs and videos on Youtube), it will be approximately 490,000 words. The novel "War and Peace" contains 460,000 words. "
')
Note. Nieman Journalism Lab found out that if the number of internal cross-references on sites has grown quite sharply, then external links are significantly lagging behind.
“The economics of linking only works if you give some valuable information behind the link. And just giving links in the hope that the reader will click on something is unfair to him, ”says Bilton.
Source: https://habr.com/ru/post/287630/
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