"Wrapper" is more important than content.
The “Inside Word” column (Inside Word) once a week considers the topic most actively discussed in the blogs of electronic media employees.
Blogger: Scott Karp
Position: CEO and co-founder of startup Publish2 , a platform for journalistic cooperation. One of the proposed startup tools allows journalists to mark and share links to what they read online.
Blog Title: Publishing 2.0
Background: Last week, Google launched Fast Flip, which allows the reader to quickly browse online articles. The product is not particularly welcomed. In particular, ReadWriteWeb wrote about it under the heading "Is this all that Google could offer to save the news?"
Text blog post: Karp writes that regardless of the quality of Fast Flip, Google is on the right track. “The main problem of media companies is not to figure out what to do with their content. Content alone doesn’t matter. The problem is in the "wrapper", "he writes, meaning not only the headings and columns, but everything else - from aggregation to user interfaces.
“Newspaper articles are meaningless without a newspaper. Journal articles are meaningless without a journal. TV shows are meaningless without an on-air or cable channel. The inability of a newspaper to get the same profit online as in the press is in no way connected with content. The point is in the network (in which it can’t do a normal “wrapper”) and in the very essence of the newspaper business, as well as any other media business. Instead of their usual work, they put their content on the web, let others find and make a wrapper for it.
A single unit of content on the network without a “wrapper” has a value tending to zero. And attempts to charge for a separate piece of content are unlikely to change that. For what you can take money, so it is for the "wrapper". Media companies should do what Google does - experiment in the field of content packaging, which in the world of electronic media means new user interfaces and new ways of aggregation. ”
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PS But wait, don't news sites pack their content at least somehow? In a follow-up correspondence, Karp told me that newspapers should collect content from a wider range of sources on their pages, as well as implement a “revolutionary interface” on their own, a la iPhone.
“If newsmen were puzzled by cooperation in the field of packaging the best content on the network, only slightly setting priorities at the level of editorial policies, then they would have a chance to compete with Google,” he said. “The innovative“ wrapper ”of digital content also opens up clear ways to pay for content, that is, the consumer is more likely to want to pay for high-quality“ wrapper, ”which he actually does in the print market.”
Blogger: Scott Karp
Position: CEO and co-founder of startup Publish2 , a platform for journalistic cooperation. One of the proposed startup tools allows journalists to mark and share links to what they read online.
Blog Title: Publishing 2.0
Background: Last week, Google launched Fast Flip, which allows the reader to quickly browse online articles. The product is not particularly welcomed. In particular, ReadWriteWeb wrote about it under the heading "Is this all that Google could offer to save the news?"
Text blog post: Karp writes that regardless of the quality of Fast Flip, Google is on the right track. “The main problem of media companies is not to figure out what to do with their content. Content alone doesn’t matter. The problem is in the "wrapper", "he writes, meaning not only the headings and columns, but everything else - from aggregation to user interfaces.
“Newspaper articles are meaningless without a newspaper. Journal articles are meaningless without a journal. TV shows are meaningless without an on-air or cable channel. The inability of a newspaper to get the same profit online as in the press is in no way connected with content. The point is in the network (in which it can’t do a normal “wrapper”) and in the very essence of the newspaper business, as well as any other media business. Instead of their usual work, they put their content on the web, let others find and make a wrapper for it.
A single unit of content on the network without a “wrapper” has a value tending to zero. And attempts to charge for a separate piece of content are unlikely to change that. For what you can take money, so it is for the "wrapper". Media companies should do what Google does - experiment in the field of content packaging, which in the world of electronic media means new user interfaces and new ways of aggregation. ”
')
PS But wait, don't news sites pack their content at least somehow? In a follow-up correspondence, Karp told me that newspapers should collect content from a wider range of sources on their pages, as well as implement a “revolutionary interface” on their own, a la iPhone.
“If newsmen were puzzled by cooperation in the field of packaging the best content on the network, only slightly setting priorities at the level of editorial policies, then they would have a chance to compete with Google,” he said. “The innovative“ wrapper ”of digital content also opens up clear ways to pay for content, that is, the consumer is more likely to want to pay for high-quality“ wrapper, ”which he actually does in the print market.”
Source: https://habr.com/ru/post/287618/
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