
Remember this joke?
Announced in the city exhibition donkeys. Fenced off the place, sold the tickets, people came, wandered around a bit and asked each other:
“Where are the donkeys?”
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So he reminds me a lot of what is happening in the IT Press.
Representatives of IT vendors gather at a round table, for money, of course, they stand before each other. Although the word appears here is not very correct. They read out presentations and do not even leave time for questions. And actually, why answer questions.
All the speakers while taking pictures.
Then the organizers, using the great skills of folding the retelling of other people's thoughts, make a great article. The article is decorated with sidebars - quotations - expert opinion. In the article, the place is also allotted in accordance with the purchased tickets. Those. the photo of the general sponsor will go first, and there will not be one, and his “expert” opinion will also go first.
Then all this is published on the website and sent to IT vendors to see. How beautiful they came out and how beautiful the inline speech inserts look.
Then all the articles gathered together publish and publish in the form of a magazine and send IT to the vendors again.
It seems business processes are adjusted to what to find fault then that? Yes, nothing to complain about.
One question remains -
and where is the
client?Customer magazine offer to subscribe for money. But since it is not published regularly, and there is nothing interesting. In addition to photos of annoying sellers, but the same marketing materials, just copied from words, there is no reason to subscribe for money.
Read articles on the site? Well, yes you can, but you still need to find it, since they rarely appear on the main page.
Walking on these round tables, well, yes, what remains is all the better than working. And here and an excuse to work from the taxi and come home early.