All are equal before the laws of media.
The Infocomov Round Table " Convergence in the Media. The Point of Application - the Network " stood out favorably last Thursday against the rather dramatic background of the forum as a whole. Its theme - the survival of the media in the neighborhood with the Internet - in itself captures only those who are engaged in mass communications professionally. But in the end it concerns each of us. Without tiring you with lengthy reasoning, I will give here the key, in my opinion, quotes from the discussion.
Alexander Zharov , Deputy Minister of Communications: “The traditional media today are facing challenges:
“For each media - cinema, theater - the phoenix story of rebirth from the ashes went its way. Under the influence of time, they were able to change and get a new quality. But the media's turn has not come yet. ”
“Newspapers in the United States began to die not when the Internet appeared, but when people stopped reading newspapers at breakfast. They began to work far from home, listen to the radio a lot on the way, and at work quickly run over the headlines of Internet tapes. Circulations of newspapers began to fall at times. This process is waiting for Russia. "
')
“Today in the newspapers there is no exclusive fact. We are not hijacking the Web. All our rating hits before the 98th year are information. Our hit today is the intonation of the narrator. Intonation defines a brand, and already on it the reader chooses information for himself. ”
“We rely on e-paper. The newspaper should not depend on the physical media, it should use all means of communication. But at the same time it must remain material and tangible, otherwise it will simply cease to be a newspaper. The newspaper tomorrow, as we present it today, is a roll of electronic paper. The Daily Prophet of “Harry Potter” - that’s it! ”
Vasily Gatov , Advisor to the Director General of Media 3: “The only happiness of the existing media is that the ratio of“ conservative ”and new [ which requires new channels of information delivery ] is 8: 1. And over the next 5-6 years, the place of traditional media will not decrease. ”
Alexander Gerasimov , General Director of City-FM radio station: “We do not save our homeland, but we do ratings. And this is all about making money at lower cost. We have only 8 full-time journalists and we attract “people's correspondents“ - there are a lot of them. And despite the fact that 8 of those are 38 of these, it turns out savings. "
Dmitry Mednikov , editor-in-chief of the Vesti-24 channel and the Vesti-FM radio station: “I would not dramatize. We are simply talking about a way for classic media to get additional sources of profit. ”
Alexander Zharov :
But there is another side to this. Last year, our publishing house spent a total of $ 11 million on creating information. I know the budget of a popular Novosibirsk copy-pasteur website — $ 70,000. But our advantages are quality, intonation, reasonable use of technology (when the reader remains a reader, and he doesn’t collect newspapers all over the internet for himself. ”
Dmitry Mednikov : Yes, we will continue to sue!
Alexander Zharov :
“Today's reader is easy. He does not count on a deep immersion in information, vividly perceives intonation and emotions. A dramatic plot is important for him, not an informational part. ”
“New technologies for a journalist are not a headache, but additional opportunities. A modern editorial board should use all communication channels for both collecting and delivering information. We must be able to work for different audiences. "
Alexander Zharov :
Bright, positive, branded news - almost advertising - will always win. "
Anna Kachkaeva : “The current“ jump-like ”young people do not live in the same vertical information system. They make up for themselves an overall picture of mosaic pieces: television, radio, podcasts, RSS. "
In conclusion, Alexander Zharov noted that interest in the topic was already quite ripe and it was time to move the discussion to high levels of the ministry.
Alexander Zharov , Deputy Minister of Communications: “The traditional media today are facing challenges:
- How to win the race with the Internet sphere? "
“For each media - cinema, theater - the phoenix story of rebirth from the ashes went its way. Under the influence of time, they were able to change and get a new quality. But the media's turn has not come yet. ”
“Newspapers in the United States began to die not when the Internet appeared, but when people stopped reading newspapers at breakfast. They began to work far from home, listen to the radio a lot on the way, and at work quickly run over the headlines of Internet tapes. Circulations of newspapers began to fall at times. This process is waiting for Russia. "
')
“Today in the newspapers there is no exclusive fact. We are not hijacking the Web. All our rating hits before the 98th year are information. Our hit today is the intonation of the narrator. Intonation defines a brand, and already on it the reader chooses information for himself. ”
“We rely on e-paper. The newspaper should not depend on the physical media, it should use all means of communication. But at the same time it must remain material and tangible, otherwise it will simply cease to be a newspaper. The newspaper tomorrow, as we present it today, is a roll of electronic paper. The Daily Prophet of “Harry Potter” - that’s it! ”
Vasily Gatov , Advisor to the Director General of Media 3: “The only happiness of the existing media is that the ratio of“ conservative ”and new [ which requires new channels of information delivery ] is 8: 1. And over the next 5-6 years, the place of traditional media will not decrease. ”
Alexander Gerasimov , General Director of City-FM radio station: “We do not save our homeland, but we do ratings. And this is all about making money at lower cost. We have only 8 full-time journalists and we attract “people's correspondents“ - there are a lot of them. And despite the fact that 8 of those are 38 of these, it turns out savings. "
Dmitry Mednikov , editor-in-chief of the Vesti-24 channel and the Vesti-FM radio station: “I would not dramatize. We are simply talking about a way for classic media to get additional sources of profit. ”
Alexander Zharov :
- How to deal with piracy, theft of material?
But there is another side to this. Last year, our publishing house spent a total of $ 11 million on creating information. I know the budget of a popular Novosibirsk copy-pasteur website — $ 70,000. But our advantages are quality, intonation, reasonable use of technology (when the reader remains a reader, and he doesn’t collect newspapers all over the internet for himself. ”
Dmitry Mednikov : Yes, we will continue to sue!
Alexander Zharov :
- How to prepare journalists to work in a new environment?
“Today's reader is easy. He does not count on a deep immersion in information, vividly perceives intonation and emotions. A dramatic plot is important for him, not an informational part. ”
“New technologies for a journalist are not a headache, but additional opportunities. A modern editorial board should use all communication channels for both collecting and delivering information. We must be able to work for different audiences. "
Alexander Zharov :
- “How to navigate in the noise of information? How to build mass media education?
Bright, positive, branded news - almost advertising - will always win. "
Anna Kachkaeva : “The current“ jump-like ”young people do not live in the same vertical information system. They make up for themselves an overall picture of mosaic pieces: television, radio, podcasts, RSS. "
In conclusion, Alexander Zharov noted that interest in the topic was already quite ripe and it was time to move the discussion to high levels of the ministry.
Source: https://habr.com/ru/post/287542/
All Articles