Blogosphere buried press conferences
Successfully burying press releases , it's time to take the next logical step. In fact, in the era of Web 2.0, social media and online journalism, not only press releases look archaic, but also a strange format, when journalists gather in one room and hear a report, and then ask questions in turn. This is called a press conference. Fortunately, the blogosphere has almost destroyed this phenomenon, writes a journalist and editor of publications on technology topics Mike Elgan.
Why old school journalists love press conferences - because there you can get exclusive information. This privilege is available for those publications that can send their own correspondent to the press conference. The organizers often offer free food for all journalists who come, give them various gifts, including very expensive ones.
In addition, at press conferences, reporters communicate with each other, for them it is almost the only opportunity to freely communicate and draw with each other, asking sharp questions.
The archaic nature of this format is now obvious. Press conferences were invented at a time when they were the most convenient way for companies to bring this or that information to the public. In the era of the Internet, everything changed. Now the cheapest, fast and efficient way to disseminate information is a simple blog post, which can be accompanied by interactive answers to questions with the participation of official representatives of the company.
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Already now there are more and more cases when the company publishes information on the Internet before holding a press conference on the same topic. Actually, why should they specifically delay the release of this information? To give an advantage to the few reporters who will come to the event? What's the point of this? And if this is not a commercial company, but a state organization, then it simply does not have the right to delay the release of important information. She is obliged to immediately publish it in her official blog.
Traditional print media is in brutal crisis. Circulations are falling, they are laying off editors and journalists. These mastodons really lose out on the online media. So why should companies and society as a whole (in the case of government organizations that live on our taxes) sponsor these dying losers by holding press conferences?
A press conference is the same blog posting, just read out loud, with comments and answers to questions. A press conference is not a hot event that requires the physical presence of a reporter.
Why old school journalists love press conferences - because there you can get exclusive information. This privilege is available for those publications that can send their own correspondent to the press conference. The organizers often offer free food for all journalists who come, give them various gifts, including very expensive ones.
In addition, at press conferences, reporters communicate with each other, for them it is almost the only opportunity to freely communicate and draw with each other, asking sharp questions.
The archaic nature of this format is now obvious. Press conferences were invented at a time when they were the most convenient way for companies to bring this or that information to the public. In the era of the Internet, everything changed. Now the cheapest, fast and efficient way to disseminate information is a simple blog post, which can be accompanied by interactive answers to questions with the participation of official representatives of the company.
')
Already now there are more and more cases when the company publishes information on the Internet before holding a press conference on the same topic. Actually, why should they specifically delay the release of this information? To give an advantage to the few reporters who will come to the event? What's the point of this? And if this is not a commercial company, but a state organization, then it simply does not have the right to delay the release of important information. She is obliged to immediately publish it in her official blog.
Traditional print media is in brutal crisis. Circulations are falling, they are laying off editors and journalists. These mastodons really lose out on the online media. So why should companies and society as a whole (in the case of government organizations that live on our taxes) sponsor these dying losers by holding press conferences?
A press conference is the same blog posting, just read out loud, with comments and answers to questions. A press conference is not a hot event that requires the physical presence of a reporter.
Source: https://habr.com/ru/post/287532/
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