Until now, the popularity of the print edition was estimated in circulation.
Integrum offers a new evaluation criterion: what do professionals of various industries choose?
By asking the search phrase in the Integrum media database, the user receives a list of all publications in which it appears. But only those documents are read, and those publications that for some reason are interesting to the user. In this case, the readers are the heads of enterprises, advisers, directors and specialists of the marketing, PR and press services departments, analysts, and journalists.
The number of references to
all Integrum materials for 2007 was summed up and ranked by the number of references to documents from various sources. The absolute number of document views has been replaced by% of the total number of views of all documents for this source category.
')
NewspapersThe first ten (in brackets -% of references):1. Kommersant Daily (18,64)
2. Statements (15.1)
3. Russian newspaper (9,84)
4. Newspaper (5.91)
5. News Time (5.19)
6. RBC daily (4.02)
7. News (4)
8. Independent Newspaper (3.5)
9. Moskovsky Komsomolets (3.45)
10. Business & FM (formerly Business) (2.75)
The Tribune (0.63), Evening Moscow (0.6) and Hooter (0.5) round out the list.
Magazines1. Expert (12.81)
2. Profile (10.82)
3. Kommersant Money (10.65)
4. Company (8.13)
5. SmartMoney (7.03)
6. The secret of the company (5.72)
7. Kommersant Power (formerly Weekly) (4.11)
8. BusinessWeek Russia (3.25)
9. Telecommunications Moscow Newsletter (2.03)
10. Expert: D (1.68)
Completing the list are "Oil of Russia" (0.24), "Expert - Equipment" (0.24) and "Mergers and Acquisitions" (0.22).
Online media1. CNews (6.73)
2. Competitive bidding (4.4)
3. Advertology.ru (3.52)
4. Sostav.ru (3.14)
5. RosInvest.com (2.5)
6. Outdoor.ru - Outdoor Advertising (1.99)
7. Webdigest.ru (1,4)
8. AviaPort.ru (1.33)
9. OLO.ru (1,2)
10. Lenta.ru (1.19)
The list is completed by Lenizdat.ru (0.53), Lenta.URA.ru (0.5), “Communication News of Russia” (ComsNews.ru) (0.5).