The Blog Council Organization was founded from representatives of large global companies.

news Blog Council on December 5, 2007

Representatives of the top management of 12 global companies met in order to found a new organization Blog Board, whose objectives are to exchange experience and ideas in the field of corporate blogging.

The founders are leading companies from different business sectors: AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP and Wells Fargo.
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The BlogShow will work as a forum of representatives of various companies, a meeting place in a “relaxed” (no tie) setting to exchange ideas about tactics, tips, and experience in managing corporate blogs, as well as developing standards and models for blogging.

“Large companies use blogs and daily activities in different ways, while respecting the rules and etiquette set by the company,” reports Andy Sernovitz, the Blog Council CEO. “Independent bloggers and bloggers representing small businesses do not face the challenges we face. For example, the problem of conveying information, news (messages) from large companies to customers is still relevant, we do it in a complex environment, the blogosphere. We have to speak on behalf of the corporation, but at the same time it sounds naturally "unincorporated." We need to learn how to communicate real-time information to customers in real time. ”

Topics discussed in Blogging:

How do global companies manage blogs written in multiple languages?

What to do when 2,000 company employees have their own personal blogs?

How to correctly and correctly respond to messages about your company?

What is the role of the brand in the information environment, increasingly intertwined with information sources created by consumers?

“All large corporations are deciding how to use blogs and guide the blogosphere in the right direction,” said Sean O'Driscoll, head of Community Support Services, Microsoft. The Blog Council brings together people who are faced with the same problem, it brings them together to solve these problems together and productively. We will work together to develop models that set standards for productive blogging. "

my comment: What is it? Trying to control the minds of consumers? The blogosphere is increasingly out of control. People write everything they see fit, and private opinions are not always beneficial for large companies. I wonder how they are going to direct the blogosphere in the right direction?